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twitter-for-business__storyism.net
Social Media

Twitter relaunches Twitter for Business – see what you can do in 140 characters

Posted  April 2, 2013  by  Evon Koprowski

Twitter has relaunched Twitter for Business on Monday, helping businesses learn how best to incorporate Twitter into their promotional campaigns. “Content brings the world closer through conversation,” says Twitter in their promotional video. “Those conversations lead to customers. Customers lead to business, and leading businesses say it on Twitter.” Twitter processes over 400 million tweets […]

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yappem__storyism.net
Social Media

New social media network Yappem rewards people for talking about your brand

Posted  March 8, 2013  by  Evon Koprowski

New social media network Yappem has launched out of beta earlier this week, ready to facilitate an online community to interact and share stories about their daily brand experiences. Yappem goes further than just being an online network though, as it actively rewards users for posting content about brands. It also has a gamification element where […]

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fashion-royalty-grey-london__storyism.net
Advertising

Agency: Grey London crowns Kate Moss, Victoria Beckham, Tinie Tempah as royalty

Posted  March 7, 2013  by  Evon Koprowski

The Grey London agency has finished adding the final touches to their campaign for The Sunday Times in the UK, crowning celebrities Kate Moss as Queen Elizabeth II, Victoria Beckham as Queen Victoria, and Tinie Tempah as King Louis XVI. The ‘Fashion Royalty’ campaign is to promote The Sunday Times’ upcoming 2013 Best Dressed List […]

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count-von-count__storyism.net
Social Media

Sesame Street is the first non-profit to celebrate 1 billion views on YouTube

Posted  March 6, 2013  by  Evon Koprowski

The Count von Count, Sesame Street’s monster who loves to count, has just released a new video today marking Sesame Street’s massive milestone of over 1 billion views on YouTube by counting them. The video, called ‘Counting the “You”s in YouTube’, celebrates a first on YouTube for a nonprofit or US children’s media outlet to reach […]

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untamed-mercedes-benz__storyism.net
Branding

Win a trip to Paris: Mercedes-Benz invites your photos via Instagram and #Untamed

Posted  March 5, 2013  by  Evon Koprowski

The latest global brand storytelling campaign that taps into the creative value of Instagram is German car manufacturer Mercedes-Benz. Users of the photo sharing platform Instagram can choose their three most unusual images to win a chance for them to be included in an international photo installation in Paris in April next month. Entitled #Untamed, […]

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twictionary__storyism.net
Cheats & Tips

The urban Twictionary: how to tweetup, twurvey, and twantrum on Twitter

Posted  March 4, 2013  by  Evon Koprowski

Did you know that the act of being addicted to Twitter is referred to as being ‘attwicted’? So says Twittonary.com, an online Twitter dictionary and independent guide to Twitter-related words, acronyms and phrases that readers can vote up or down, according to whether they agree with the description. Marketo used Twittonary’s content to create this infographic, […]

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twitter-for-business__storyism.net

Twitter relaunches Twitter for Business – see what you can do in 140 characters

Twitter has relaunched Twitter for Business on Monday, helping businesses learn how best to incorporate Twitter into their promotional campaigns. “Content brings the world closer through conversation,” says Twitter ...
by Evon Koprowski
 

 
 
yappem__storyism.net

New social media network Yappem rewards people for talking about your brand

New social media network Yappem has launched out of beta earlier this week, ready to facilitate an online community to interact and share stories about their daily brand experiences. Yappem goes further than just being an onli...
by Evon Koprowski
 

 

 
fashion-royalty-grey-london__storyism.net

Agency: Grey London crowns Kate Moss, Victoria Beckham, Tinie Tempah as royalty

The Grey London agency has finished adding the final touches to their campaign for The Sunday Times in the UK, crowning celebrities Kate Moss as Queen Elizabeth II, Victoria Beckham as Queen Victoria, and Tinie Tempah as King L...
by Evon Koprowski
 

 
 
count-von-count__storyism.net

Sesame Street is the first non-profit to celebrate 1 billion views on YouTube

The Count von Count, Sesame Street’s monster who loves to count, has just released a new video today marking Sesame Street’s massive milestone of over 1 billion views on YouTube by counting them. The video, called &...
by Evon Koprowski
 

 

 
untamed-mercedes-benz__storyism.net

Win a trip to Paris: Mercedes-Benz invites your photos via Instagram and #Untamed

The latest global brand storytelling campaign that taps into the creative value of Instagram is German car manufacturer Mercedes-Benz. Users of the photo sharing platform Instagram can choose their three most unusual images to ...
by Evon Koprowski
 

 
 
twictionary__storyism.net

The urban Twictionary: how to tweetup, twurvey, and twantrum on Twitter

Did you know that the act of being addicted to Twitter is referred to as being ‘attwicted’? So says Twittonary.com, an online Twitter dictionary and independent guide to Twitter-related words, acronyms and phra...
by Evon Koprowski
 

 

 
three-little-pigs-guardian__storyism.net

TED Initiatives: TED announces winners of the 2013 Ads Worth Spreading challenge

TED (Technology, Entertainment, Design), the global non-profit who showcases ‘ideas worth spreading’ through their global conferences has revealed the top ten Ads Worth Spreading 2013 on Tuesday, their third ever ch...
by Evon Koprowski
 

 
 
twitter-api__stoyrism.net

Twitter launches advertising API with Adobe, HootSuite, Salesforce.com, SHIFT and TBG Digital as partners

Leader of real time social media information Twitter has finally opened up its advertising API (Ad Application Program Interface), allowing 5 specific launch partners to optimise social media advertising campaigns for clients s...
by Evon Koprowski
 

 

 
psychology-of-colour__storyism.net

The psychology of colour in branding: which ones make you mad, bad, and dangerous to know?

Scientists have proven that colour influences our emotions. Brand marketers know this too. That’s why when designing the look and feel of your logo, livery or other design pieces, you must remember to consider your busine...
by Evon Koprowski
 

 
 
burger-king-twitter-hack__storyism.net

Did Monday’s Burger King Twitter hack actually work as a positive for the brand?

On Monday Burger King’s official Twitter account in the US was hacked. Cyber pranksters changed the company’s logo to that of McDonalds, with a description claiming that Burger King got sold to McDonalds because the...
by Evon Koprowski
 

 

 
the-intern__storyism.net

Google’s ultimate product placement – Owen Wilson & Vince Vaughan star in ‘The Internship’

The official film trailer for The Internship launched on Wednesday, and although it features two mighty leads in Owen Wilson and Vince Vaughan, the biggest star of all is really MountainView California-based Internet search gia...
by Evon Koprowski
 

 
 
Ultimate-Guide-To-Tracking-Online-Reputation__Storyism.net

The ultimate guide to monitoring online reputation for your brand or personal brand

When it comes to monitoring a brand’s reputation online, there are many things we can all improve. Only 61% of businesses monitor their online reputation on a regular basis, meaning that many don’t think about it mu...
by Evon Koprowski
 

 

 
justin-timberlake-budweiser__storyism.net

New creative director for Bud Light Platinum Justin Timberlake stars in ad with ‘Suit & Tie’

Last night’s Grammy Awards saw the launch of Bud Light Platinum’s new ad campaign featuring their own creative director, Justin Timberlake. That’s right, the Justin Timberlake. The one minute ‘Platinum N...
by Evon Koprowski
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budweiser-renren__storyism.net

Budweiser will ‘Celebrate Chinese New Year Around The World’ from Times Square

This weekend, Budweiser is counting down Chinese New Year in New York City’s Times Square with a campaign set to welcome the Year of the Snake. Chinese New Year is the most important and longest of all Chinese festiv...
by Evon Koprowski
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