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twitter-for-business__storyism.net
Social Media

Twitter relaunches Twitter for Business – see what you can do in 140 characters

Posted  April 2, 2013  by  Evon Koprowski

Twitter has relaunched Twitter for Business on Monday, helping businesses learn how best to incorporate Twitter into their promotional campaigns. “Content brings the world closer through conversation,” says Twitter in their promotional video. “Those conversations lead to customers. Customers lead to business, and leading businesses say it on Twitter.” Twitter processes over 400 million tweets […]

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yappem__storyism.net
Social Media

New social media network Yappem rewards people for talking about your brand

Posted  March 8, 2013  by  Evon Koprowski

New social media network Yappem has launched out of beta earlier this week, ready to facilitate an online community to interact and share stories about their daily brand experiences. Yappem goes further than just being an online network though, as it actively rewards users for posting content about brands. It also has a gamification element where […]

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fashion-royalty-grey-london__storyism.net
Advertising

Agency: Grey London crowns Kate Moss, Victoria Beckham, Tinie Tempah as royalty

Posted  March 7, 2013  by  Evon Koprowski

The Grey London agency has finished adding the final touches to their campaign for The Sunday Times in the UK, crowning celebrities Kate Moss as Queen Elizabeth II, Victoria Beckham as Queen Victoria, and Tinie Tempah as King Louis XVI. The ‘Fashion Royalty’ campaign is to promote The Sunday Times’ upcoming 2013 Best Dressed List […]

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count-von-count__storyism.net
Social Media

Sesame Street is the first non-profit to celebrate 1 billion views on YouTube

Posted  March 6, 2013  by  Evon Koprowski

The Count von Count, Sesame Street’s monster who loves to count, has just released a new video today marking Sesame Street’s massive milestone of over 1 billion views on YouTube by counting them. The video, called ‘Counting the “You”s in YouTube’, celebrates a first on YouTube for a nonprofit or US children’s media outlet to reach […]

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untamed-mercedes-benz__storyism.net
Branding

Win a trip to Paris: Mercedes-Benz invites your photos via Instagram and #Untamed

Posted  March 5, 2013  by  Evon Koprowski

The latest global brand storytelling campaign that taps into the creative value of Instagram is German car manufacturer Mercedes-Benz. Users of the photo sharing platform Instagram can choose their three most unusual images to win a chance for them to be included in an international photo installation in Paris in April next month. Entitled #Untamed, […]

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twictionary__storyism.net
Cheats & Tips

The urban Twictionary: how to tweetup, twurvey, and twantrum on Twitter

Posted  March 4, 2013  by  Evon Koprowski

Did you know that the act of being addicted to Twitter is referred to as being ‘attwicted’? So says Twittonary.com, an online Twitter dictionary and independent guide to Twitter-related words, acronyms and phrases that readers can vote up or down, according to whether they agree with the description. Marketo used Twittonary’s content to create this infographic, […]

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twitter-for-business__storyism.net
Social Media

Twitter relaunches Twitter for Business – see what you can do in 140 characters

Posted  April 2, 2013  by  Evon Koprowski

Twitter has relaunched Twitter for Business on Monday, helping businesses learn how best to incorporate Twitter into their promotional campaigns. “Content brings the world closer through conversation,” says Twitter in their promotional video. “Those conversations lead to customers. Customers lead to business, and leading businesses say it on Twitter.” Twitter processes over 400 million tweets […]

Full Story »

yappem__storyism.net
Social Media

New social media network Yappem rewards people for talking about your brand

Posted  March 8, 2013  by  Evon Koprowski

New social media network Yappem has launched out of beta earlier this week, ready to facilitate an online community to interact and share stories about their daily brand experiences. Yappem goes further than just being an online network though, as it actively rewards users for posting content about brands. It also has a gamification element where […]

Full Story »

fashion-royalty-grey-london__storyism.net
Advertising

Agency: Grey London crowns Kate Moss, Victoria Beckham, Tinie Tempah as royalty

Posted  March 7, 2013  by  Evon Koprowski

The Grey London agency has finished adding the final touches to their campaign for The Sunday Times in the UK, crowning celebrities Kate Moss as Queen Elizabeth II, Victoria Beckham as Queen Victoria, and Tinie Tempah as King Louis XVI. The ‘Fashion Royalty’ campaign is to promote The Sunday Times’ upcoming 2013 Best Dressed List […]

Full Story »

count-von-count__storyism.net
Social Media

Sesame Street is the first non-profit to celebrate 1 billion views on YouTube

Posted  March 6, 2013  by  Evon Koprowski

The Count von Count, Sesame Street’s monster who loves to count, has just released a new video today marking Sesame Street’s massive milestone of over 1 billion views on YouTube by counting them. The video, called ‘Counting the “You”s in YouTube’, celebrates a first on YouTube for a nonprofit or US children’s media outlet to reach […]

Full Story »

untamed-mercedes-benz__storyism.net
Branding

Win a trip to Paris: Mercedes-Benz invites your photos via Instagram and #Untamed

Posted  March 5, 2013  by  Evon Koprowski

The latest global brand storytelling campaign that taps into the creative value of Instagram is German car manufacturer Mercedes-Benz. Users of the photo sharing platform Instagram can choose their three most unusual images to win a chance for them to be included in an international photo installation in Paris in April next month. Entitled #Untamed, […]

Full Story »

twictionary__storyism.net
Cheats & Tips

The urban Twictionary: how to tweetup, twurvey, and twantrum on Twitter

Posted  March 4, 2013  by  Evon Koprowski

Did you know that the act of being addicted to Twitter is referred to as being ‘attwicted’? So says Twittonary.com, an online Twitter dictionary and independent guide to Twitter-related words, acronyms and phrases that readers can vote up or down, according to whether they agree with the description. Marketo used Twittonary’s content to create this infographic, […]

Full Story »

three-little-pigs-guardian__storyism.net
Advertising

TED Initiatives: TED announces winners of the 2013 Ads Worth Spreading challenge

Posted  February 27, 2013  by  Evon Koprowski

TED (Technology, Entertainment, Design), the global non-profit who showcases ‘ideas worth spreading’ through their global conferences has revealed the top ten Ads Worth Spreading 2013 on Tuesday, their third ever challenge in the series. “The dream behind this initiative is to find ads that communicate ideas with consumers in the same way that TED wants […]

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twitter-api__stoyrism.net
Social Media

Twitter launches advertising API with Adobe, HootSuite, Salesforce.com, SHIFT and TBG Digital as partners

Posted  February 22, 2013  by  Evon Koprowski

Leader of real time social media information Twitter has finally opened up its advertising API (Ad Application Program Interface), allowing 5 specific launch partners to optimise social media advertising campaigns for clients similar to what is currently available on Facebook and LinkedIn. Adobe, HootSuite, Salesforce.com, SHIFT and TBG Digital have created their own software tools that […]

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psychology-of-colour__storyism.net
Branding

The psychology of colour in branding: which ones make you mad, bad, and dangerous to know?

Posted  February 20, 2013  by  Evon Koprowski

Scientists have proven that colour influences our emotions. Brand marketers know this too. That’s why when designing the look and feel of your logo, livery or other design pieces, you must remember to consider your business values and be clear on what emotions you want your brand to convey. How do you show honesty, for […]

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