Storyism.net
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in the spotlight

twitter-for-business__storyism.net Social Media

Twitter relaunches Twitter for Business – see what you can do in 140 characters

Twitter has relaunched Twitter for Business on Monday, helping businesses learn how best to incorporate Twitter into their promotional campaigns. “Content brings the world closer through conversation,” says Twitter in their promotional video. “Those conversations lead to customers. Customers lead to business, and leading businesses say it on Twitter.” Twitter processes over 400 million tweets […]

yappem__storyism.net Social Media

New social media network Yappem rewards people for talking about your brand

New social media network Yappem has launched out of beta earlier this week, ready to facilitate an online community to interact and share stories about their daily brand experiences. Yappem goes further than just being an online network though, as it actively rewards users for posting content about brands. It also has a gamification element where […]

fashion-royalty-grey-london__storyism.net Advertising

Agency: Grey London crowns Kate Moss, Victoria Beckham, Tinie Tempah as royalty

The Grey London agency has finished adding the final touches to their campaign for The Sunday Times in the UK, crowning celebrities Kate Moss as Queen Elizabeth II, Victoria Beckham as Queen Victoria, and Tinie Tempah as King Louis XVI. The ‘Fashion Royalty’ campaign is to promote The Sunday Times’ upcoming 2013 Best Dressed List […]

count-von-count__storyism.net Social Media

Sesame Street is the first non-profit to celebrate 1 billion views on YouTube

The Count von Count, Sesame Street’s monster who loves to count, has just released a new video today marking Sesame Street’s massive milestone of over 1 billion views on YouTube by counting them. The video, called ‘Counting the “You”s in YouTube’, celebrates a first on YouTube for a nonprofit or US children’s media outlet to reach […]

untamed-mercedes-benz__storyism.net Branding

Win a trip to Paris: Mercedes-Benz invites your photos via Instagram and #Untamed

The latest global brand storytelling campaign that taps into the creative value of Instagram is German car manufacturer Mercedes-Benz. Users of the photo sharing platform Instagram can choose their three most unusual images to win a chance for them to be included in an international photo installation in Paris in April next month. Entitled #Untamed, […]

twictionary__storyism.net Cheats & Tips

The urban Twictionary: how to tweetup, twurvey, and twantrum on Twitter

Did you know that the act of being addicted to Twitter is referred to as being ‘attwicted’? So says Twittonary.com, an online Twitter dictionary and independent guide to Twitter-related words, acronyms and phrases that readers can vote up or down, according to whether they agree with the description. Marketo used Twittonary’s content to create this infographic, […]


 
 

 
coke-obesity__storyism.net

Will Coca-Cola’s obesity ad help or harm their brand? The ‘Honest Coca-Cola Obesity Commercial’ responds

“If you eat and drink more calories than you burn off, you’ll gain weight” says Coca-Cola in their first anti-obesity ad campaign. Really? The campaign, created by Brighthouse and Citizen2, is a new direction...
by Evon Koprowski
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felix-baumgartner__storyism.net

Red Bull manages to smash more than just world records with Felix Baumgartner’s death-defying space jump

Everybody loves a hero. Red Bull has strengthened an international brand with a story that has captivated the world by sponsoring one of the most extreme feats of human achievement ever attempted with Red Bull Stratos – M...
by Evon Koprowski
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holga__storyism.net

These free stock photography apps make your content illustration faster and easier

It’s certainly true that mobile technology has vastly improved the way we work. Using apps saves us time when not in front of a computer, and we can still keep storyboarding ideas on our Smartphone or iPad when in line fo...
by Evon Koprowski
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kevin-bacon-ee__storyism.net

EE twists existing concept of ‘Six degrees of Kevin Bacon’ to tell their brand story. By actually using Kevin Bacon.

UK company Everything Everywhere, aka EE have tapped into the collective consciousness of the ‘Six degrees of Kevin Bacon’ phenomena to sell the UK’s first super fast 4G mobile network and fibre broadband serv...
by Evon Koprowski
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fenton-ee__storyism.net

‘Jesus Christ, Fenton!’ YouTube hit remastered by EE to mark one year of laughs

Today marks the anniversary of Fenton the Labrador’s rise to fame, and EE are cashing in on the viral hit to promote their new 4G mobile services. EE are currently in the beginning stages of creating their brand story, an...
by Evon Koprowski
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reddit-field-guide-FI__Storyism.net

Need some help understanding Reddit? Here’s your complete marketing field guide

If you don’t use Reddit, you may be missing a huge potential for connecting with people. Reddit brands itself as ‘the front page of the Internet’, and with good cause – 43 million users generate more tha...
by Evon Koprowski
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tumblr-a-list__storyism.net

Tumblr directs brands to favourite agencies in new ‘A-List’ Partnership Program

In response to growing interest from brands, Tumblr has launched an A-List Partnership Program in an effort to enable brand storytelling to be the best it can be on the social blogging site. The A-List is a a group of advert...
by Evon Koprowski
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coca-cola-journeys__storyism.net

Will Coke’s new brand storytelling platform ‘Coca-Cola Journey’ bring about the return of the corporate website?

The Coca-Cola company has replaced its traditional corporate website with Coca-Cola Journey, an interactive online magazine they say will lead the next generation in corporate storytelling. Co-developed by Perfect Sense Digit...
by Evon Koprowski
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google-zeitgeist__storyism.net

Just Google it: Google Zeitgeist shows us what the world wanted to search in 2012

When it comes to brands, two of the biggest piqued our curiosity in 2012 – Apple and Red Bull. So says Google, with their annual review of search terms over the last year as posted in their Google Zeitgeist wrap. Over 1.2...
by Evon Koprowski
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africa-for-norway__storyism.net

Non-profits who really understand humour when creating viral video campaigns

Humour can be a powerful tool when talking about tricky subjects, especially when trying to get people to listen to a cause and maybe part with their money. These non-profits can teach others a thing or two about creating succe...
by Evon Koprowski
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the-tattoo__storyism.net

Copywriter versus Art Director – the age-old debate of who buys the beers

There’s a very interesting thread over on LinkedIn at the moment, and it goes a little something like this. “If we met in the pub, how would I know the Art Directors from the Copywriters?” Naturally, there are...
by Evon Koprowski
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starguts__storyism.net

Zombie apocalypse logo makeovers: famous brands redesigned to celebrate Halloween

Kentucky Fried Carcass, anyone? It’s finger-lickin’ goo, after all. Artist and designer Ben Fellowes gives us his gift of 10 classic logos re-imagined for the zombie apocalypse in time for Halloween. Neither Shell...
by Evon Koprowski
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what-works-for-social-sharing__storyism.net

What works for social sharing? See the ideal message length, what time you should share, and if hashtags make a difference

When it comes to social media and sharing content, it’s important to know what to say and when to say it. New data by Compendium shows what they have learned about social media best practices for B2B and B2C businesses af...
by Evon Koprowski
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storytelling matrix__storyism.net

The storytelling matrix as explained by Story Worldwide – understand and orchestrate your brand narrative

Story Worldwide is a company who really understands brand storytelling. Their take is to tell consumers stories that they actually care about, not what the brand executives think people want to listen to. “Marketing has e...
by Evon Koprowski
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