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in the spotlight

twitter-for-business__storyism.net Social Media

Twitter relaunches Twitter for Business – see what you can do in 140 characters

Twitter has relaunched Twitter for Business on Monday, helping businesses learn how best to incorporate Twitter into their promotional campaigns. “Content brings the world closer through conversation,” says Twitter in their promotional video. “Those conversations lead to customers. Customers lead to business, and leading businesses say it on Twitter.” Twitter processes over 400 million tweets […]

yappem__storyism.net Social Media

New social media network Yappem rewards people for talking about your brand

New social media network Yappem has launched out of beta earlier this week, ready to facilitate an online community to interact and share stories about their daily brand experiences. Yappem goes further than just being an online network though, as it actively rewards users for posting content about brands. It also has a gamification element where […]

fashion-royalty-grey-london__storyism.net Advertising

Agency: Grey London crowns Kate Moss, Victoria Beckham, Tinie Tempah as royalty

The Grey London agency has finished adding the final touches to their campaign for The Sunday Times in the UK, crowning celebrities Kate Moss as Queen Elizabeth II, Victoria Beckham as Queen Victoria, and Tinie Tempah as King Louis XVI. The ‘Fashion Royalty’ campaign is to promote The Sunday Times’ upcoming 2013 Best Dressed List […]

count-von-count__storyism.net Social Media

Sesame Street is the first non-profit to celebrate 1 billion views on YouTube

The Count von Count, Sesame Street’s monster who loves to count, has just released a new video today marking Sesame Street’s massive milestone of over 1 billion views on YouTube by counting them. The video, called ‘Counting the “You”s in YouTube’, celebrates a first on YouTube for a nonprofit or US children’s media outlet to reach […]

untamed-mercedes-benz__storyism.net Branding

Win a trip to Paris: Mercedes-Benz invites your photos via Instagram and #Untamed

The latest global brand storytelling campaign that taps into the creative value of Instagram is German car manufacturer Mercedes-Benz. Users of the photo sharing platform Instagram can choose their three most unusual images to win a chance for them to be included in an international photo installation in Paris in April next month. Entitled #Untamed, […]

twictionary__storyism.net Cheats & Tips

The urban Twictionary: how to tweetup, twurvey, and twantrum on Twitter

Did you know that the act of being addicted to Twitter is referred to as being ‘attwicted’? So says Twittonary.com, an online Twitter dictionary and independent guide to Twitter-related words, acronyms and phrases that readers can vote up or down, according to whether they agree with the description. Marketo used Twittonary’s content to create this infographic, […]


 
 

 
the-tattoo__storyism.net

Copywriter versus Art Director – the age-old debate of who buys the beers

There’s a very interesting thread over on LinkedIn at the moment, and it goes a little something like this. “If we met in the pub, how would I know the Art Directors from the Copywriters?” Naturally, there are...
by Evon Koprowski
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felix-baumgartner__storyism.net

Red Bull manages to smash more than just world records with Felix Baumgartner’s death-defying space jump

Everybody loves a hero. Red Bull has strengthened an international brand with a story that has captivated the world by sponsoring one of the most extreme feats of human achievement ever attempted with Red Bull Stratos – M...
by Evon Koprowski
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the-digitals__storyism.net

New awards ‘The Digitals’ set to spark global digital marketing and ecommerce industries

Need some shiny new trophies for your office? The Digitals have arrived. Launched yesterday in London, The Digitals is a new global awards program jointly created by Econsultancy and new media age for the&nb...
by Evon Koprowski
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philippe-dubost-cv__storyism.net

When personal branding goes viral: Philippe Dubost’s CV looks like an Amazon product

Available: one fit, good-looking six foot Parisian smiling bad boy with an entrepreneur mindset who speaks three languages and is willing to relocate for the right working relationship – so says Philippe Dubost’...
by Evon Koprowski
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downton-abbey-snes__storyism.net

Step into Downton Abbey thanks to Super Nintendo game spoof

Fans of the hugely successful British period drama Downton Abbey have at one point no doubt dreamt of stepping through the imposing front doors and being invited to dine with one of television’s most famous families in th...
by Evon Koprowski
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caroline-williams__storyism.net

Is this the best corporate Facebook comment response ever? See how Bodyform handled it

On Tuesday, the Bodyform Maxi Pads team posted a video to YouTube, responding to a comment on their Facebook page that had instantly gone viral. The comment was written by UK resident Richard Neill and received 40,000 hits in 2...
by Evon Koprowski
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dogshaming9

Dogshaming – the latest storytelling craze by Tumblr chief goes viral in less than 1 week

Dog owners can now get their own back on bad behaviour with a public display of their canine’s despicable capers in an online gallery of shame. Dogshaming has recently made headlines around the world only days after being...
by Evon Koprowski
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VW Campaign

Volkswagen wants your brand stories for new social platform campaign ‘Why VW’

Branding giant Volkswagen have changed their story focus from canine to cute in their latest branding efforts, moving away from the infamous Bark Side commercials and Darth Vader themes towards happiness and human life stories...
by Evon Koprowski
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social media explained by three ships media

What should you do with social media metrics? Adobe and Econsultancy explain

Sure, you’re telling brand stories online. Everwhere you can, in fact. You might even run similar (but different) campaigns using the same channel to similar (but different) audience types. You might be starting to really...
by Evon Koprowski
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The Last Potato Supper

‘Worst art restoration in history’ spawns Potato Jesus meme makeovers

A Spanish retiree has inadvertently started an Internet craze that uses her ruined restoration of a painting depicting Jesus on top of famous works of art. Cecilia Giménez, an 81 year old grandmother, became a worldwide c...
by Evon Koprowski
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richard-branson-desk__storyism.net

Where do you work? See the desks of Arianna Huffington, Richard Branson, and Deepak Chopra

Do you like to spend your working day outside, standing up at your desk, cuddling animals, or collaborating in creative spaces? This is how some of LinkedIn’s top influencers like to shake things up. On Tuesday, Link...
by Evon Koprowski
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godaddy-superbowl-ad__storyism.net

The top 3 Super Bowl ads as voted on by you: from GoDaddy, Tide and Taco Bell

What makes an ad successful? During last Sunday’s Super Bowl XLVII marketing analytics company Networked Insights looked at over 24 million real-time social media conversations to find out which ads were the best accordin...
by Evon Koprowski
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untamed-mercedes-benz__storyism.net

Win a trip to Paris: Mercedes-Benz invites your photos via Instagram and #Untamed

The latest global brand storytelling campaign that taps into the creative value of Instagram is German car manufacturer Mercedes-Benz. Users of the photo sharing platform Instagram can choose their three most unusual images to ...
by Evon Koprowski
 

 
 
three-little-pigs-guardian__storyism.net

TED Initiatives: TED announces winners of the 2013 Ads Worth Spreading challenge

TED (Technology, Entertainment, Design), the global non-profit who showcases ‘ideas worth spreading’ through their global conferences has revealed the top ten Ads Worth Spreading 2013 on Tuesday, their third ever ch...
by Evon Koprowski