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in the spotlight

twitter-for-business__storyism.net Social Media

Twitter relaunches Twitter for Business – see what you can do in 140 characters

Twitter has relaunched Twitter for Business on Monday, helping businesses learn how best to incorporate Twitter into their promotional campaigns. “Content brings the world closer through conversation,” says Twitter in their promotional video. “Those conversations lead to customers. Customers lead to business, and leading businesses say it on Twitter.” Twitter processes over 400 million tweets […]

yappem__storyism.net Social Media

New social media network Yappem rewards people for talking about your brand

New social media network Yappem has launched out of beta earlier this week, ready to facilitate an online community to interact and share stories about their daily brand experiences. Yappem goes further than just being an online network though, as it actively rewards users for posting content about brands. It also has a gamification element where […]

fashion-royalty-grey-london__storyism.net Advertising

Agency: Grey London crowns Kate Moss, Victoria Beckham, Tinie Tempah as royalty

The Grey London agency has finished adding the final touches to their campaign for The Sunday Times in the UK, crowning celebrities Kate Moss as Queen Elizabeth II, Victoria Beckham as Queen Victoria, and Tinie Tempah as King Louis XVI. The ‘Fashion Royalty’ campaign is to promote The Sunday Times’ upcoming 2013 Best Dressed List […]

count-von-count__storyism.net Social Media

Sesame Street is the first non-profit to celebrate 1 billion views on YouTube

The Count von Count, Sesame Street’s monster who loves to count, has just released a new video today marking Sesame Street’s massive milestone of over 1 billion views on YouTube by counting them. The video, called ‘Counting the “You”s in YouTube’, celebrates a first on YouTube for a nonprofit or US children’s media outlet to reach […]

untamed-mercedes-benz__storyism.net Branding

Win a trip to Paris: Mercedes-Benz invites your photos via Instagram and #Untamed

The latest global brand storytelling campaign that taps into the creative value of Instagram is German car manufacturer Mercedes-Benz. Users of the photo sharing platform Instagram can choose their three most unusual images to win a chance for them to be included in an international photo installation in Paris in April next month. Entitled #Untamed, […]

twictionary__storyism.net Cheats & Tips

The urban Twictionary: how to tweetup, twurvey, and twantrum on Twitter

Did you know that the act of being addicted to Twitter is referred to as being ‘attwicted’? So says Twittonary.com, an online Twitter dictionary and independent guide to Twitter-related words, acronyms and phrases that readers can vote up or down, according to whether they agree with the description. Marketo used Twittonary’s content to create this infographic, […]


 
 

 
fenton-ee__storyism.net

‘Jesus Christ, Fenton!’ YouTube hit remastered by EE to mark one year of laughs

Today marks the anniversary of Fenton the Labrador’s rise to fame, and EE are cashing in on the viral hit to promote their new 4G mobile services. EE are currently in the beginning stages of creating their brand story, an...
by Evon Koprowski
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james-bond__storyism.net

Shaken not stirred: Global James Bond Day celebrates 50 years in film and 23rd installment of latest Bond thriller ‘Skyfall’

Last Friday saw fans across the planet celebrating Global James Bond Day, marking 50 years on celluloid with 22 film releases and countless brand affiliations spanning its franchise history that started from Ian Fleming’s...
by Evon Koprowski
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digital-marketing-tube-map__storyism.net

This Digital Marketing Tube Map is a great guide to help with internet marketing tactics

The London Underground celebrates 150 years this January, and Hallam Internet has used its birthday for inspiration to create a great Digital Marketing Tube Map for the content marketing community. The map shows train lines sim...
by Evon Koprowski
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disney-dream-portraits

Art as Advertising – Annie Leibovitz goes all Disney on us again

Famed photographer Annie Leibovitz has recently added to her collection of Disney character-styled Dream Portraits yet again. And yes, this lot is just as impressive as her others. Leibovitz first partnered with Disney Parks a...
by Evon Koprowski
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Anonymous

“The name of Anonymous will not be the whore of the world,” say hacktivists

French t-shirt site Early Flicker has closed their website, replacing the home page with a lengthy statement that explains their actions in trademarking the logo of notorious hacktivist group Anonymous. In the statement, manage...
by Evon Koprowski
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Screen shot 2012-10-01 at 2.20.31 PM

Planned service interruption: Why your Tumblr site will be down this weekend

Fans of microblogging platform Tumblr may receive a rude awakening this weekend as Tumblr sites will be down for an undisclosed period of time. All sites will be unavailable from 4am ET on Saturday October 6, and will sporadic...
by Evon Koprowski
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London 2012 Olympic Opening Ceremony. Photo credit, Nick Webb.

London 2012: The story of a nation

Danny Boyle, Oscar-wining director of Slumdog Millionaire fame, is said to have spent £27 million on his opening ceremony for the London 2012 Olympic Games. But was it worth it? As one of the world’s biggest storytellin...
by Evon Koprowski
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tumblr-a-list__storyism.net

Tumblr directs brands to favourite agencies in new ‘A-List’ Partnership Program

In response to growing interest from brands, Tumblr has launched an A-List Partnership Program in an effort to enable brand storytelling to be the best it can be on the social blogging site. The A-List is a a group of advert...
by Evon Koprowski
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the princess bride

The Princess Bride turns 25 – it’s inconceivable but true

“Fencing, fighting, torture, revenge, giants, monsters, chases, escapes, True Love, miracles….” This week, The Princess Bride celebrates its debut into the hearts of millions, 25 years ago in September 1987. R...
by Evon Koprowski
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fashion-royalty-grey-london__storyism.net

Agency: Grey London crowns Kate Moss, Victoria Beckham, Tinie Tempah as royalty

The Grey London agency has finished adding the final touches to their campaign for The Sunday Times in the UK, crowning celebrities Kate Moss as Queen Elizabeth II, Victoria Beckham as Queen Victoria, and Tinie Tempah as King L...
by Evon Koprowski
 

 

 
budweiser-renren__storyism.net

Budweiser will ‘Celebrate Chinese New Year Around The World’ from Times Square

This weekend, Budweiser is counting down Chinese New Year in New York City’s Times Square with a campaign set to welcome the Year of the Snake. Chinese New Year is the most important and longest of all Chinese festiv...
by Evon Koprowski
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the-digitals__storyism.net

New awards ‘The Digitals’ set to spark global digital marketing and ecommerce industries

Need some shiny new trophies for your office? The Digitals have arrived. Launched yesterday in London, The Digitals is a new global awards program jointly created by Econsultancy and new media age for the&nb...
by Evon Koprowski
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apple-fan-eye__storyism.net

Why do people buy Apple products? Tales from beyond the reality distortion field

“Here’s to the crazy ones. The misfits. The rebels. The trouble makers… The ones who see things differently.” So says Apple’s Think Different campaign. Have you bought into it? US market research ...
by Evon Koprowski
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holga__storyism.net

These free stock photography apps make your content illustration faster and easier

It’s certainly true that mobile technology has vastly improved the way we work. Using apps saves us time when not in front of a computer, and we can still keep storyboarding ideas on our Smartphone or iPad when in line fo...
by Evon Koprowski
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