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in the spotlight

twitter-for-business__storyism.net Social Media

Twitter relaunches Twitter for Business – see what you can do in 140 characters

Twitter has relaunched Twitter for Business on Monday, helping businesses learn how best to incorporate Twitter into their promotional campaigns. “Content brings the world closer through conversation,” says Twitter in their promotional video. “Those conversations lead to customers. Customers lead to business, and leading businesses say it on Twitter.” Twitter processes over 400 million tweets […]

yappem__storyism.net Social Media

New social media network Yappem rewards people for talking about your brand

New social media network Yappem has launched out of beta earlier this week, ready to facilitate an online community to interact and share stories about their daily brand experiences. Yappem goes further than just being an online network though, as it actively rewards users for posting content about brands. It also has a gamification element where […]

fashion-royalty-grey-london__storyism.net Advertising

Agency: Grey London crowns Kate Moss, Victoria Beckham, Tinie Tempah as royalty

The Grey London agency has finished adding the final touches to their campaign for The Sunday Times in the UK, crowning celebrities Kate Moss as Queen Elizabeth II, Victoria Beckham as Queen Victoria, and Tinie Tempah as King Louis XVI. The ‘Fashion Royalty’ campaign is to promote The Sunday Times’ upcoming 2013 Best Dressed List […]

count-von-count__storyism.net Social Media

Sesame Street is the first non-profit to celebrate 1 billion views on YouTube

The Count von Count, Sesame Street’s monster who loves to count, has just released a new video today marking Sesame Street’s massive milestone of over 1 billion views on YouTube by counting them. The video, called ‘Counting the “You”s in YouTube’, celebrates a first on YouTube for a nonprofit or US children’s media outlet to reach […]

untamed-mercedes-benz__storyism.net Branding

Win a trip to Paris: Mercedes-Benz invites your photos via Instagram and #Untamed

The latest global brand storytelling campaign that taps into the creative value of Instagram is German car manufacturer Mercedes-Benz. Users of the photo sharing platform Instagram can choose their three most unusual images to win a chance for them to be included in an international photo installation in Paris in April next month. Entitled #Untamed, […]

twictionary__storyism.net Cheats & Tips

The urban Twictionary: how to tweetup, twurvey, and twantrum on Twitter

Did you know that the act of being addicted to Twitter is referred to as being ‘attwicted’? So says Twittonary.com, an online Twitter dictionary and independent guide to Twitter-related words, acronyms and phrases that readers can vote up or down, according to whether they agree with the description. Marketo used Twittonary’s content to create this infographic, […]


 
 

 
tumblr-a-list__storyism.net

Tumblr directs brands to favourite agencies in new ‘A-List’ Partnership Program

In response to growing interest from brands, Tumblr has launched an A-List Partnership Program in an effort to enable brand storytelling to be the best it can be on the social blogging site. The A-List is a a group of advert...
by Evon Koprowski
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mercedez-benz-ad__storyism.net

New Mercedes-Benz television ads go viral and interactive, controlled by voters and hashtags on Twitter

Over the weekend, marketing strategists at Mercedez-Benz UK launched #YOUDRIVE, a high octane ‘choose your own adventure’ style campaign to show off the new A-Class car. As part of the advertising platform developed...
by Evon Koprowski
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London 2012 Olympic Opening Ceremony. Photo credit, Nick Webb.

London 2012: The story of a nation

Danny Boyle, Oscar-wining director of Slumdog Millionaire fame, is said to have spent £27 million on his opening ceremony for the London 2012 Olympic Games. But was it worth it? As one of the world’s biggest storytellin...
by Evon Koprowski
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ENO's current production of the new opera 'Julietta'

Mini Operas – two small words, one giant idea says English National Opera

The English National Opera (ENO) is currently running a very fresh and creative worldwide campaign to search for new opera storyism talent. Entitled Mini Operas, ENO are about half-way through scouring for innovative script wri...
by Evon Koprowski
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digital-marketing-tube-map__storyism.net

This Digital Marketing Tube Map is a great guide to help with internet marketing tactics

The London Underground celebrates 150 years this January, and Hallam Internet has used its birthday for inspiration to create a great Digital Marketing Tube Map for the content marketing community. The map shows train lines sim...
by Evon Koprowski
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three-little-pigs-guardian__storyism.net

TED Initiatives: TED announces winners of the 2013 Ads Worth Spreading challenge

TED (Technology, Entertainment, Design), the global non-profit who showcases ‘ideas worth spreading’ through their global conferences has revealed the top ten Ads Worth Spreading 2013 on Tuesday, their third ever ch...
by Evon Koprowski
 

 

 
Screen shot 2012-09-25 at 1.40.26 PM

Good news stories: Arianna Huffington gets journalists to focus on positivity and social change

At last week’s Opportunity Nation Summit in Washington DC, Editor in Chief of the Huffington Post Arianna Huffington said that the media has a responsibility to cover “what is working,” and “to put a spo...
by Evon Koprowski
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storytelling matrix__storyism.net

The storytelling matrix as explained by Story Worldwide – understand and orchestrate your brand narrative

Story Worldwide is a company who really understands brand storytelling. Their take is to tell consumers stories that they actually care about, not what the brand executives think people want to listen to. “Marketing has e...
by Evon Koprowski
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Facebook-Chairs-Campaign__Storyism.net

Facebook uses traditional advertising to celebrate landmark 1 billion users around the world

Facebook is today celebrating 1 billion users by releasing their first ever advertising commercial. They believe that chairs, doorbells, airplanes, dance halls, and basketball games are all things that connect us, just like Fac...
by Evon Koprowski
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caroline-williams__storyism.net

Is this the best corporate Facebook comment response ever? See how Bodyform handled it

On Tuesday, the Bodyform Maxi Pads team posted a video to YouTube, responding to a comment on their Facebook page that had instantly gone viral. The comment was written by UK resident Richard Neill and received 40,000 hits in 2...
by Evon Koprowski
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Mike Newell's Great Expectations stars Helena Bonham Carter & Ralph Fiennes

Mike Newell’s ‘Great Expectations’ will close BFI London Film Festival for 2012

The European premiere of Great Expectations has been chosen as the closing night film at the 56th edition of the BFI London Film Festival on Oct. 21. Announced today, the British Film Institute said the film features “an ...
by Evon Koprowski
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what-works-for-social-sharing__storyism.net

What works for social sharing? See the ideal message length, what time you should share, and if hashtags make a difference

When it comes to social media and sharing content, it’s important to know what to say and when to say it. New data by Compendium shows what they have learned about social media best practices for B2B and B2C businesses af...
by Evon Koprowski
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japanese-ads__storyism.net

Awesome Japanese TV commercials to supply you with cute and funny all year long

When I lived in Tokyo, one of my favourite things to do for a quick happiness pick-me-up was to watch the ads on tv, instead of the actual scheduled programming. Mind you, I also loved Japanese game shows and televised Sumo mat...
by Evon Koprowski
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VW Campaign

Volkswagen wants your brand stories for new social platform campaign ‘Why VW’

Branding giant Volkswagen have changed their story focus from canine to cute in their latest branding efforts, moving away from the infamous Bark Side commercials and Darth Vader themes towards happiness and human life stories...
by Evon Koprowski
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