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in the spotlight

twitter-for-business__storyism.net Social Media

Twitter relaunches Twitter for Business – see what you can do in 140 characters

Twitter has relaunched Twitter for Business on Monday, helping businesses learn how best to incorporate Twitter into their promotional campaigns. “Content brings the world closer through conversation,” says Twitter in their promotional video. “Those conversations lead to customers. Customers lead to business, and leading businesses say it on Twitter.” Twitter processes over 400 million tweets […]

yappem__storyism.net Social Media

New social media network Yappem rewards people for talking about your brand

New social media network Yappem has launched out of beta earlier this week, ready to facilitate an online community to interact and share stories about their daily brand experiences. Yappem goes further than just being an online network though, as it actively rewards users for posting content about brands. It also has a gamification element where […]

fashion-royalty-grey-london__storyism.net Advertising

Agency: Grey London crowns Kate Moss, Victoria Beckham, Tinie Tempah as royalty

The Grey London agency has finished adding the final touches to their campaign for The Sunday Times in the UK, crowning celebrities Kate Moss as Queen Elizabeth II, Victoria Beckham as Queen Victoria, and Tinie Tempah as King Louis XVI. The ‘Fashion Royalty’ campaign is to promote The Sunday Times’ upcoming 2013 Best Dressed List […]

count-von-count__storyism.net Social Media

Sesame Street is the first non-profit to celebrate 1 billion views on YouTube

The Count von Count, Sesame Street’s monster who loves to count, has just released a new video today marking Sesame Street’s massive milestone of over 1 billion views on YouTube by counting them. The video, called ‘Counting the “You”s in YouTube’, celebrates a first on YouTube for a nonprofit or US children’s media outlet to reach […]

untamed-mercedes-benz__storyism.net Branding

Win a trip to Paris: Mercedes-Benz invites your photos via Instagram and #Untamed

The latest global brand storytelling campaign that taps into the creative value of Instagram is German car manufacturer Mercedes-Benz. Users of the photo sharing platform Instagram can choose their three most unusual images to win a chance for them to be included in an international photo installation in Paris in April next month. Entitled #Untamed, […]

twictionary__storyism.net Cheats & Tips

The urban Twictionary: how to tweetup, twurvey, and twantrum on Twitter

Did you know that the act of being addicted to Twitter is referred to as being ‘attwicted’? So says Twittonary.com, an online Twitter dictionary and independent guide to Twitter-related words, acronyms and phrases that readers can vote up or down, according to whether they agree with the description. Marketo used Twittonary’s content to create this infographic, […]


 
 

 
three-little-pigs-guardian__storyism.net

TED Initiatives: TED announces winners of the 2013 Ads Worth Spreading challenge

TED (Technology, Entertainment, Design), the global non-profit who showcases ‘ideas worth spreading’ through their global conferences has revealed the top ten Ads Worth Spreading 2013 on Tuesday, their third ever ch...
by Evon Koprowski
 

 
 
holga__storyism.net

These free stock photography apps make your content illustration faster and easier

It’s certainly true that mobile technology has vastly improved the way we work. Using apps saves us time when not in front of a computer, and we can still keep storyboarding ideas on our Smartphone or iPad when in line fo...
by Evon Koprowski
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godaddy-superbowl-ad__storyism.net

The top 3 Super Bowl ads as voted on by you: from GoDaddy, Tide and Taco Bell

What makes an ad successful? During last Sunday’s Super Bowl XLVII marketing analytics company Networked Insights looked at over 24 million real-time social media conversations to find out which ads were the best accordin...
by Evon Koprowski
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social media expertise

How to increase your social media expertise with Facebook, Twitter, Google+ and LinkedIn

On the back of yesterday’s story on how the iPhone 5 could help social media storytellers, we thought it a good idea to give some insights into the top social media out there. The business consultants over at Zintro have ...
by Evon Koprowski
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reddit-field-guide-FI__Storyism.net

Need some help understanding Reddit? Here’s your complete marketing field guide

If you don’t use Reddit, you may be missing a huge potential for connecting with people. Reddit brands itself as ‘the front page of the Internet’, and with good cause – 43 million users generate more tha...
by Evon Koprowski
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cecilia gimenez | storyism.net

Ecce Homo accidental ‘restorer’ Cecilia Giménez now suing for her cut of royalties

Poor Cecilia Giménez. First, trying to do something out of the goodness of her heart, then being persecuted for it when it went horribly wrong. In August this year, the Spanish octogenarian eagerly took to a crumbling fresco i...
by Evon Koprowski
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caroline-williams__storyism.net

Is this the best corporate Facebook comment response ever? See how Bodyform handled it

On Tuesday, the Bodyform Maxi Pads team posted a video to YouTube, responding to a comment on their Facebook page that had instantly gone viral. The comment was written by UK resident Richard Neill and received 40,000 hits in 2...
by Evon Koprowski
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yappem__storyism.net

New social media network Yappem rewards people for talking about your brand

New social media network Yappem has launched out of beta earlier this week, ready to facilitate an online community to interact and share stories about their daily brand experiences. Yappem goes further than just being an onli...
by Evon Koprowski
 

 

 
iPhone 5

How the iPhone 5 will improve social media storytelling

Apple launched many new innovations at the hottest media event in San Francisco yesterday, the most anticipated being the unveiling of iPhone 5. The live blog on Mashable had many speculating on what was to come as journalists ...
by Evon Koprowski
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visual-storytelling-rules

Visual storytelling rules: videos are shared 12x more than links & text posts combined

After the recent reports on the meteoric rise of Instagram and Pinterest, it’s clear that we human creatures do like our colour and movement. Yes, some of us are old school and actually read paper books… But when it...
by Evon Koprowski
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felix-baumgartner__storyism.net

Red Bull manages to smash more than just world records with Felix Baumgartner’s death-defying space jump

Everybody loves a hero. Red Bull has strengthened an international brand with a story that has captivated the world by sponsoring one of the most extreme feats of human achievement ever attempted with Red Bull Stratos – M...
by Evon Koprowski
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Screen shot 2012-10-02 at 1.42.40 PM

Adobe and Econsultancy find that only 37 percent of brands use social media for brand storytelling

Current research from Adobe and Econsultancy has found that although 64 percent of companies are using social media for brand awareness, only 37 percent use it for content marketing and brand storytelling. Over 650 marketin...
by Evon Koprowski
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kevin-bacon-ee__storyism.net

EE twists existing concept of ‘Six degrees of Kevin Bacon’ to tell their brand story. By actually using Kevin Bacon.

UK company Everything Everywhere, aka EE have tapped into the collective consciousness of the ‘Six degrees of Kevin Bacon’ phenomena to sell the UK’s first super fast 4G mobile network and fibre broadband serv...
by Evon Koprowski
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Screen shot 2012-09-27 at 1.21.36 PM

O Fortuna misheard lyrics to Carmina Burana creates internet sensation

YouTubian FamishedMammal has created an internet sensation with his misheard lyrics version of Carmina Burana’s first movement, O Fortuna. Written in 1937 by Carl Orff, the awe inspiring piece of music has been used to ad...
by Evon Koprowski
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