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twitter-for-business__storyism.net Social Media

Twitter relaunches Twitter for Business – see what you can do in 140 characters

Twitter has relaunched Twitter for Business on Monday, helping businesses learn how best to incorporate Twitter into their promotional campaigns. “Content brings the world closer through conversation,” says Twitter in their promotional video. “Those conversations lead to customers. Customers lead to business, and leading businesses say it on Twitter.” Twitter processes over 400 million tweets […]

yappem__storyism.net Social Media

New social media network Yappem rewards people for talking about your brand

New social media network Yappem has launched out of beta earlier this week, ready to facilitate an online community to interact and share stories about their daily brand experiences. Yappem goes further than just being an online network though, as it actively rewards users for posting content about brands. It also has a gamification element where […]

fashion-royalty-grey-london__storyism.net Advertising

Agency: Grey London crowns Kate Moss, Victoria Beckham, Tinie Tempah as royalty

The Grey London agency has finished adding the final touches to their campaign for The Sunday Times in the UK, crowning celebrities Kate Moss as Queen Elizabeth II, Victoria Beckham as Queen Victoria, and Tinie Tempah as King Louis XVI. The ‘Fashion Royalty’ campaign is to promote The Sunday Times’ upcoming 2013 Best Dressed List […]

count-von-count__storyism.net Social Media

Sesame Street is the first non-profit to celebrate 1 billion views on YouTube

The Count von Count, Sesame Street’s monster who loves to count, has just released a new video today marking Sesame Street’s massive milestone of over 1 billion views on YouTube by counting them. The video, called ‘Counting the “You”s in YouTube’, celebrates a first on YouTube for a nonprofit or US children’s media outlet to reach […]

untamed-mercedes-benz__storyism.net Branding

Win a trip to Paris: Mercedes-Benz invites your photos via Instagram and #Untamed

The latest global brand storytelling campaign that taps into the creative value of Instagram is German car manufacturer Mercedes-Benz. Users of the photo sharing platform Instagram can choose their three most unusual images to win a chance for them to be included in an international photo installation in Paris in April next month. Entitled #Untamed, […]

twictionary__storyism.net Cheats & Tips

The urban Twictionary: how to tweetup, twurvey, and twantrum on Twitter

Did you know that the act of being addicted to Twitter is referred to as being ‘attwicted’? So says Twittonary.com, an online Twitter dictionary and independent guide to Twitter-related words, acronyms and phrases that readers can vote up or down, according to whether they agree with the description. Marketo used Twittonary’s content to create this infographic, […]


 
 

 
mercedez-benz-ad__storyism.net

New Mercedes-Benz television ads go viral and interactive, controlled by voters and hashtags on Twitter

Over the weekend, marketing strategists at Mercedez-Benz UK launched #YOUDRIVE, a high octane ‘choose your own adventure’ style campaign to show off the new A-Class car. As part of the advertising platform developed...
by Evon Koprowski
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portrait of a redhaired girl by Samuel Silva done entirely in Bic pens

Bic’s Cristal pens for women lead to hilarious product reviews on Amazon

Worldwide stationery manufacturing giant Bic is being widely ridiculed for their woman-only pens on Amazon.com. The Bic Cristal for Her pens were launched last year, but recent comments have sparked more comical responses from...
by Evon Koprowski
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twitter-for-business__storyism.net

Twitter relaunches Twitter for Business – see what you can do in 140 characters

Twitter has relaunched Twitter for Business on Monday, helping businesses learn how best to incorporate Twitter into their promotional campaigns. “Content brings the world closer through conversation,” says Twitter ...
by Evon Koprowski
 

 
 
fashion-royalty-grey-london__storyism.net

Agency: Grey London crowns Kate Moss, Victoria Beckham, Tinie Tempah as royalty

The Grey London agency has finished adding the final touches to their campaign for The Sunday Times in the UK, crowning celebrities Kate Moss as Queen Elizabeth II, Victoria Beckham as Queen Victoria, and Tinie Tempah as King L...
by Evon Koprowski
 

 

 
the-digitals__storyism.net

New awards ‘The Digitals’ set to spark global digital marketing and ecommerce industries

Need some shiny new trophies for your office? The Digitals have arrived. Launched yesterday in London, The Digitals is a new global awards program jointly created by Econsultancy and new media age for the&nb...
by Evon Koprowski
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martini-bond__storyism.ent

For Your Viewing Pleasure – 50 years of Bond girls, cars, gadgets and villains in infographics

With the latest James Bond film Skyfall opening in a couple of days and it being 50 years of Bond and all, here at Storyism we thought we’d shake things up a little and give you some statistics of a different sort. Do you...
by Evon Koprowski
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VW Campaign

Volkswagen wants your brand stories for new social platform campaign ‘Why VW’

Branding giant Volkswagen have changed their story focus from canine to cute in their latest branding efforts, moving away from the infamous Bark Side commercials and Darth Vader themes towards happiness and human life stories...
by Evon Koprowski
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kevin-bacon-ee__storyism.net

EE twists existing concept of ‘Six degrees of Kevin Bacon’ to tell their brand story. By actually using Kevin Bacon.

UK company Everything Everywhere, aka EE have tapped into the collective consciousness of the ‘Six degrees of Kevin Bacon’ phenomena to sell the UK’s first super fast 4G mobile network and fibre broadband serv...
by Evon Koprowski
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coke-obesity__storyism.net

Will Coca-Cola’s obesity ad help or harm their brand? The ‘Honest Coca-Cola Obesity Commercial’ responds

“If you eat and drink more calories than you burn off, you’ll gain weight” says Coca-Cola in their first anti-obesity ad campaign. Really? The campaign, created by Brighthouse and Citizen2, is a new direction...
by Evon Koprowski
1

 
 
psychology-of-colour__storyism.net

The psychology of colour in branding: which ones make you mad, bad, and dangerous to know?

Scientists have proven that colour influences our emotions. Brand marketers know this too. That’s why when designing the look and feel of your logo, livery or other design pieces, you must remember to consider your busine...
by Evon Koprowski
 

 

 
dogshaming9

Dogshaming – the latest storytelling craze by Tumblr chief goes viral in less than 1 week

Dog owners can now get their own back on bad behaviour with a public display of their canine’s despicable capers in an online gallery of shame. Dogshaming has recently made headlines around the world only days after being...
by Evon Koprowski
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social media explained by three ships media

What should you do with social media metrics? Adobe and Econsultancy explain

Sure, you’re telling brand stories online. Everwhere you can, in fact. You might even run similar (but different) campaigns using the same channel to similar (but different) audience types. You might be starting to really...
by Evon Koprowski
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Ultimate-Guide-To-Tracking-Online-Reputation__Storyism.net

The ultimate guide to monitoring online reputation for your brand or personal brand

When it comes to monitoring a brand’s reputation online, there are many things we can all improve. Only 61% of businesses monitor their online reputation on a regular basis, meaning that many don’t think about it mu...
by Evon Koprowski
 

 
 
social media monster | storyism.net

The social media monster and you – does it distract or does it help your work?

‘Social media disrupts productivity’ is the key takeaway from a new study by Red e App, who teamed with Nowsourcing to give us new data on how using Facebook, email and Twitter sucks the profitable output from emplo...
by Evon Koprowski
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