Storyism.net
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coke-obesity__storyism.net

Will Coca-Cola’s obesity ad help or harm their brand? The ‘Honest Coca-Cola Obesity Commercial’ responds

“If you eat and drink more calories than you burn off, you’ll gain weight” says Coca-Cola in their first anti-obesity ad campaign. Really? The campaign, created by Brighthouse and Citizen2, is a new direction...
by Evon Koprowski
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apple-fan-eye__storyism.net

Why do people buy Apple products? Tales from beyond the reality distortion field

“Here’s to the crazy ones. The misfits. The rebels. The trouble makers… The ones who see things differently.” So says Apple’s Think Different campaign. Have you bought into it? US market research ...
by Evon Koprowski
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three-little-pigs-guardian__storyism.net

TED Initiatives: TED announces winners of the 2013 Ads Worth Spreading challenge

TED (Technology, Entertainment, Design), the global non-profit who showcases ‘ideas worth spreading’ through their global conferences has revealed the top ten Ads Worth Spreading 2013 on Tuesday, their third ever ch...
by Evon Koprowski