Storyism.net
tell your story, make your mark


 
 

 
apple-fan-eye__storyism.net

Why do people buy Apple products? Tales from beyond the reality distortion field

“Here’s to the crazy ones. The misfits. The rebels. The trouble makers… The ones who see things differently.” So says Apple’s Think Different campaign. Have you bought into it? US market research ...
by Evon Koprowski
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felix-baumgartner__storyism.net

Red Bull manages to smash more than just world records with Felix Baumgartner’s death-defying space jump

Everybody loves a hero. Red Bull has strengthened an international brand with a story that has captivated the world by sponsoring one of the most extreme feats of human achievement ever attempted with Red Bull Stratos – M...
by Evon Koprowski
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lg-elevator__storyism.net

‘So real, it’s scary’- LG’s new elevator prank story is great in theory, but fails to impress

What started out as an excellent brand storytelling concept for LG has been flamed by social media users and exposed as a probable fake. The new ad campaign comes from the Netherlands branch of LG electronics to promote their n...
by Evon Koprowski
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