Storyism.net
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budweiser-renren__storyism.net

Budweiser will ‘Celebrate Chinese New Year Around The World’ from Times Square

This weekend, Budweiser is counting down Chinese New Year in New York City’s Times Square with a campaign set to welcome the Year of the Snake. Chinese New Year is the most important and longest of all Chinese festiv...
by Evon Koprowski
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psychology-of-colour__storyism.net

The psychology of colour in branding: which ones make you mad, bad, and dangerous to know?

Scientists have proven that colour influences our emotions. Brand marketers know this too. That’s why when designing the look and feel of your logo, livery or other design pieces, you must remember to consider your busine...
by Evon Koprowski
 

 
 
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Gold medal tea drinking effort golfclaps for UK

Although international branding by a certain committee rules that it is very difficult to use the familiar five-ringed logo for anything else other than promotion of the world’s biggest and most prestigious sporting event...
by Evon Koprowski
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