Storyism.net
tell your story, make your mark


 
 

 
marketing-super-bowl__storyism.net

The marketing super bowl: how an American sport transfers into marketing strategy

Some of you may have noticed that over on the North American side of the pond the Super Bowl was making waves yesterday. And as the teams clashed on the field, so did the marketing strategies of big brands as their television a...
by Evon Koprowski
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google-zeitgeist__storyism.net

Just Google it: Google Zeitgeist shows us what the world wanted to search in 2012

When it comes to brands, two of the biggest piqued our curiosity in 2012 – Apple and Red Bull. So says Google, with their annual review of search terms over the last year as posted in their Google Zeitgeist wrap. Over 1.2...
by Evon Koprowski
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coca-cola-journeys__storyism.net

Will Coke’s new brand storytelling platform ‘Coca-Cola Journey’ bring about the return of the corporate website?

The Coca-Cola company has replaced its traditional corporate website with Coca-Cola Journey, an interactive online magazine they say will lead the next generation in corporate storytelling. Co-developed by Perfect Sense Digit...
by Evon Koprowski
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