Storyism.net
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kevin-bacon-ee__storyism.net

EE twists existing concept of ‘Six degrees of Kevin Bacon’ to tell their brand story. By actually using Kevin Bacon.

UK company Everything Everywhere, aka EE have tapped into the collective consciousness of the ‘Six degrees of Kevin Bacon’ phenomena to sell the UK’s first super fast 4G mobile network and fibre broadband serv...
by Evon Koprowski
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skyfall-product-placement__stoyrism.net

How to be James Bond – is product placement just another way to say ‘personal branding’?

Remember when the eyes of the world were on Bond’s helicopter jump with the Queen at the opening of the London Olympic Games? Undoubtedly one of the best film marketing stunts ever, as 1 billion people around the world wa...
by Evon Koprowski
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caroline-williams__storyism.net

Is this the best corporate Facebook comment response ever? See how Bodyform handled it

On Tuesday, the Bodyform Maxi Pads team posted a video to YouTube, responding to a comment on their Facebook page that had instantly gone viral. The comment was written by UK resident Richard Neill and received 40,000 hits in 2...
by Evon Koprowski
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