Storyism.net
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marketing-super-bowl__storyism.net

The marketing super bowl: how an American sport transfers into marketing strategy

Some of you may have noticed that over on the North American side of the pond the Super Bowl was making waves yesterday. And as the teams clashed on the field, so did the marketing strategies of big brands as their television a...
by Evon Koprowski
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digital-marketing-tube-map__storyism.net

This Digital Marketing Tube Map is a great guide to help with internet marketing tactics

The London Underground celebrates 150 years this January, and Hallam Internet has used its birthday for inspiration to create a great Digital Marketing Tube Map for the content marketing community. The map shows train lines sim...
by Evon Koprowski
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coke-obesity__storyism.net

Will Coca-Cola’s obesity ad help or harm their brand? The ‘Honest Coca-Cola Obesity Commercial’ responds

“If you eat and drink more calories than you burn off, you’ll gain weight” says Coca-Cola in their first anti-obesity ad campaign. Really? The campaign, created by Brighthouse and Citizen2, is a new direction...
by Evon Koprowski
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