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coke-obesity__storyism.net

Will Coca-Cola’s obesity ad help or harm their brand? The ‘Honest Coca-Cola Obesity Commercial’ responds

“If you eat and drink more calories than you burn off, you’ll gain weight” says Coca-Cola in their first anti-obesity ad campaign. Really? The campaign, created by Brighthouse and Citizen2, is a new direction...
by Evon Koprowski
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Screen shot 2012-10-02 at 1.42.40 PM

Adobe and Econsultancy find that only 37 percent of brands use social media for brand storytelling

Current research from Adobe and Econsultancy has found that although 64 percent of companies are using social media for brand awareness, only 37 percent use it for content marketing and brand storytelling. Over 650 marketin...
by Evon Koprowski
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iPhone 5

How the iPhone 5 will improve social media storytelling

Apple launched many new innovations at the hottest media event in San Francisco yesterday, the most anticipated being the unveiling of iPhone 5. The live blog on Mashable had many speculating on what was to come as journalists ...
by Evon Koprowski
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