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Adobe and Econsultancy find that only 37 percent of brands use social media for brand storytelling

Current research from Adobe and Econsultancy has found that although 64 percent of companies are using social media for brand awareness, only 37 percent use it for content marketing and brand storytelling. Over 650 marketin...
by Evon Koprowski
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storytelling matrix__storyism.net

The storytelling matrix as explained by Story Worldwide – understand and orchestrate your brand narrative

Story Worldwide is a company who really understands brand storytelling. Their take is to tell consumers stories that they actually care about, not what the brand executives think people want to listen to. “Marketing has e...
by Evon Koprowski
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iPhone 5

How the iPhone 5 will improve social media storytelling

Apple launched many new innovations at the hottest media event in San Francisco yesterday, the most anticipated being the unveiling of iPhone 5. The live blog on Mashable had many speculating on what was to come as journalists ...
by Evon Koprowski
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