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Adobe and Econsultancy find that only 37 percent of brands use social media for brand storytelling

Current research from Adobe and Econsultancy has found that although 64 percent of companies are using social media for brand awareness, only 37 percent use it for content marketing and brand storytelling. Over 650 marketin...
by Evon Koprowski
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marketing-super-bowl__storyism.net

The marketing super bowl: how an American sport transfers into marketing strategy

Some of you may have noticed that over on the North American side of the pond the Super Bowl was making waves yesterday. And as the teams clashed on the field, so did the marketing strategies of big brands as their television a...
by Evon Koprowski
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mercedez-benz-ad__storyism.net

New Mercedes-Benz television ads go viral and interactive, controlled by voters and hashtags on Twitter

Over the weekend, marketing strategists at Mercedez-Benz UK launched #YOUDRIVE, a high octane ‘choose your own adventure’ style campaign to show off the new A-Class car. As part of the advertising platform developed...
by Evon Koprowski
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