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iPhone 5

How the iPhone 5 will improve social media storytelling

Apple launched many new innovations at the hottest media event in San Francisco yesterday, the most anticipated being the unveiling of iPhone 5. The live blog on Mashable had many speculating on what was to come as journalists ...
by Evon Koprowski
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Screen shot 2012-10-02 at 1.42.40 PM

Adobe and Econsultancy find that only 37 percent of brands use social media for brand storytelling

Current research from Adobe and Econsultancy has found that although 64 percent of companies are using social media for brand awareness, only 37 percent use it for content marketing and brand storytelling. Over 650 marketin...
by Evon Koprowski
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mercedez-benz-ad__storyism.net

New Mercedes-Benz television ads go viral and interactive, controlled by voters and hashtags on Twitter

Over the weekend, marketing strategists at Mercedez-Benz UK launched #YOUDRIVE, a high octane ‘choose your own adventure’ style campaign to show off the new A-Class car. As part of the advertising platform developed...
by Evon Koprowski
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