Storyism.net
tell your story, make your mark


 
 

 
coke-obesity__storyism.net

Will Coca-Cola’s obesity ad help or harm their brand? The ‘Honest Coca-Cola Obesity Commercial’ responds

“If you eat and drink more calories than you burn off, you’ll gain weight” says Coca-Cola in their first anti-obesity ad campaign. Really? The campaign, created by Brighthouse and Citizen2, is a new direction...
by Evon Koprowski
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Screen shot 2012-10-02 at 1.42.40 PM

Adobe and Econsultancy find that only 37 percent of brands use social media for brand storytelling

Current research from Adobe and Econsultancy has found that although 64 percent of companies are using social media for brand awareness, only 37 percent use it for content marketing and brand storytelling. Over 650 marketin...
by Evon Koprowski
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mercedez-benz-ad__storyism.net

New Mercedes-Benz television ads go viral and interactive, controlled by voters and hashtags on Twitter

Over the weekend, marketing strategists at Mercedez-Benz UK launched #YOUDRIVE, a high octane ‘choose your own adventure’ style campaign to show off the new A-Class car. As part of the advertising platform developed...
by Evon Koprowski
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