Storyism.net
tell your story, make your mark


 
 

 
storytelling matrix__storyism.net

The storytelling matrix as explained by Story Worldwide – understand and orchestrate your brand narrative

Story Worldwide is a company who really understands brand storytelling. Their take is to tell consumers stories that they actually care about, not what the brand executives think people want to listen to. “Marketing has e...
by Evon Koprowski
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mercedez-benz-ad__storyism.net

New Mercedes-Benz television ads go viral and interactive, controlled by voters and hashtags on Twitter

Over the weekend, marketing strategists at Mercedez-Benz UK launched #YOUDRIVE, a high octane ‘choose your own adventure’ style campaign to show off the new A-Class car. As part of the advertising platform developed...
by Evon Koprowski
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Adobe and Econsultancy find that only 37 percent of brands use social media for brand storytelling

Current research from Adobe and Econsultancy has found that although 64 percent of companies are using social media for brand awareness, only 37 percent use it for content marketing and brand storytelling. Over 650 marketin...
by Evon Koprowski
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