Storyism.net
tell your story, make your mark


Social Media

February 19, 2013
 

Did Monday’s Burger King Twitter hack actually work as a positive for the brand?

burger-king-twitter-hack__storyism.net

On Monday Burger King’s official Twitter account in the US was hacked. Cyber pranksters changed the company’s logo to that of McDonalds, with a description claiming that Burger King got sold to McDonalds because their Whopper burger flopped.

The hackers, who made reference to hacking group DFNCTSC (Defonic Team Screen Name Club), used hashtags #soldtomcdonalds and #failurewhopper across Twitter, and suggested that BurgerKing employees took drugs.

burger-king-hacked-tweets__storyism.net

And yet, it wasn’t all bad news for Burger King. In the first 30 minutes after the hack, their Twitter account gained 5,000 new followers. The account was eventually suspended by Twitter administrators after an hour of hacking freedom, with publicity from the stunt growing Burger King’s fan base by nearly 30,000 followers overall.

McDonald’s tweeted a response to the incident, saying that “We empathise with our @BurgerKing counterparts. Rest assured, we had nothing to do with the hacking.”

Burger King’s latest tweet reads, “Interesting day here at BURGER KING®, but we’re back! Welcome to our new followers. Hope you all stick around!”

Here are some of the funniest reactions to the hacking on Twitter:

https://twitter.com/DBCOOPA/status/303702515281719296

 

 



About the Author

Evon Koprowski
Brand storyteller, creative strategist, content marketer and all round bon vivant at Red Fortune Media where I growth hack projects for the arts, culture, tourism, technology and social sectors. I'm freelance - if I can help you, get in touch.



 
 

 
twitter-for-business__storyism.net

Twitter relaunches Twitter for Business – see what you can do in 140 characters

Twitter has relaunched Twitter for Business on Monday, helping businesses learn how best to incorporate Twitter into their promotional campaigns. “Content brings the world closer through conversation,” says Twitter ...
by Evon Koprowski
 

 
 
yappem__storyism.net

New social media network Yappem rewards people for talking about your brand

New social media network Yappem has launched out of beta earlier this week, ready to facilitate an online community to interact and share stories about their daily brand experiences. Yappem goes further than just being an onli...
by Evon Koprowski
 

 
 
count-von-count__storyism.net

Sesame Street is the first non-profit to celebrate 1 billion views on YouTube

The Count von Count, Sesame Street’s monster who loves to count, has just released a new video today marking Sesame Street’s massive milestone of over 1 billion views on YouTube by counting them. The video, called &...
by Evon Koprowski