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February 14, 2013

Google’s ultimate product placement – Owen Wilson & Vince Vaughan star in ‘The Internship’

The official film trailer for The Internship launched on Wednesday, and although it features two mighty leads in Owen Wilson and Vince Vaughan, the biggest star of all is really MountainView California-based Internet search giant Google.

The trailer was streamed through the film’s Google + hangout, where host Conan O’Brien and stars Wilson and Vaughan interacted with fans via live video chat. When asked what advice they might have for interns seeking similar positions, Wilson chimed in by saying that it “Doesn’t hurt to show a little nipple.”

In the film, two fortysomething ex-salesmen make a fresh start after becoming interns at a Google-like dotcom. They soon realise that getting in was only half the battle, as they must pitch their wits against super smart (but not super emotionally intelligent) 20somethings to advance in the company.

Wilson and Vaughan were last paired in the comedy hit of 2006 The Wedding Crashers.

Although Google does not have a financial stake in the 20th Century Fox movie, they did allow the movie to be shot on location at the Googleplex in MountainView. The Georgia Tech campus also got a Google makeover to act as a backdrop for some scenes.

There was, however, some personal involvement. Google executive chairman Eric Schmidt reportedly held an interview with Vaughan to help with research for the script, and Google cofounder Sergey Brin held a dinner at his home for some of the crew.

Google have said “We’re excited that Vince Vaughn and Owen Wilson chose the Google campus as a backdrop for their first film together since ‘Wedding Crashers.’ We’re sure they’ll have a humorous take on life in Silicon Valley and look forward to seeing the result.”

What we do expect to see in the film are some really cool Google products. There are rumours of seeing Brin’s special Google Projext X toys making special appearances, as well as Google Glass, and Google’s driverless cars.

The Internship was written by Vince Vaughan and Jared Sterne, and was directed by Shawn Levy. It will open in cinemas on June 7 2013.



About the Author

Evon Koprowski
Brand storyteller, creative strategist, content marketer and all round bon vivant at Red Fortune Media where I growth hack projects for the arts, culture, tourism, technology and social sectors. I'm freelance - if I can help you, get in touch.

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