tell your story, make your mark

Cheats & Tips

November 14, 2012

Need some help understanding Reddit? Here’s your complete marketing field guide

If you don’t use Reddit, you may be missing a huge potential for connecting with people. Reddit brands itself as ‘the front page of the Internet’, and with good cause – 43 million users generate more than 3 billion page views a month.

In truth, the social news media and bookmarking site has been hard for new users to adapt to. It’s confusing on first look, but that’s only because of the old-school interface design. Dig a little under the hood though, and you’ll find that Reddit can be very useful to your content marketing strategy if you play the game right.

Remember that Reddit is a community of people who don’t take very kindly to shameless promotion. You can, however, post your brand stories if they really are of value – a hilarious tv ad, or Facebook campaign for social good, for example. If your content is good, it will be voted up.

Here are more tips for understanding Reddit. Importantly, have a look at the final 3 tips on how you can engage more fully, even if that means using your personal brand instead of hiding behind the anonymity of your corporate face.

About the Author

Evon Koprowski
Brand storyteller, creative strategist, content marketer and all round bon vivant at Red Fortune Media where I growth hack projects for the arts, culture, tourism, technology and social sectors. I'm freelance - if I can help you, get in touch.

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