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twitter-for-business__storyism.net Social Media

Twitter relaunches Twitter for Business – see what you can do in 140 characters

Twitter has relaunched Twitter for Business on Monday, helping businesses learn how best to incorporate Twitter into their promotional campaigns. “Content brings the world closer through conversation,” says Twitter in their promotional video. “Those conversations lead to customers. Customers lead to business, and leading businesses say it on Twitter.” Twitter processes over 400 million tweets […]

yappem__storyism.net Social Media

New social media network Yappem rewards people for talking about your brand

New social media network Yappem has launched out of beta earlier this week, ready to facilitate an online community to interact and share stories about their daily brand experiences. Yappem goes further than just being an online network though, as it actively rewards users for posting content about brands. It also has a gamification element where […]

fashion-royalty-grey-london__storyism.net Advertising

Agency: Grey London crowns Kate Moss, Victoria Beckham, Tinie Tempah as royalty

The Grey London agency has finished adding the final touches to their campaign for The Sunday Times in the UK, crowning celebrities Kate Moss as Queen Elizabeth II, Victoria Beckham as Queen Victoria, and Tinie Tempah as King Louis XVI. The ‘Fashion Royalty’ campaign is to promote The Sunday Times’ upcoming 2013 Best Dressed List […]

count-von-count__storyism.net Social Media

Sesame Street is the first non-profit to celebrate 1 billion views on YouTube

The Count von Count, Sesame Street’s monster who loves to count, has just released a new video today marking Sesame Street’s massive milestone of over 1 billion views on YouTube by counting them. The video, called ‘Counting the “You”s in YouTube’, celebrates a first on YouTube for a nonprofit or US children’s media outlet to reach […]

untamed-mercedes-benz__storyism.net Branding

Win a trip to Paris: Mercedes-Benz invites your photos via Instagram and #Untamed

The latest global brand storytelling campaign that taps into the creative value of Instagram is German car manufacturer Mercedes-Benz. Users of the photo sharing platform Instagram can choose their three most unusual images to win a chance for them to be included in an international photo installation in Paris in April next month. Entitled #Untamed, […]

twictionary__storyism.net Cheats & Tips

The urban Twictionary: how to tweetup, twurvey, and twantrum on Twitter

Did you know that the act of being addicted to Twitter is referred to as being ‘attwicted’? So says Twittonary.com, an online Twitter dictionary and independent guide to Twitter-related words, acronyms and phrases that readers can vote up or down, according to whether they agree with the description. Marketo used Twittonary’s content to create this infographic, […]


 
 

 
adwords__storyism.net

Google enhances AdWords to target location, time, and multi-device campaigns

Yesterday Google launched Enhanced Campaigns for Google Adwords, letting advertisers now reach target markets by running ads specific to a consumer’s location, time of day, and type of device being used. Advertisers can s...
by Evon Koprowski
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oreo-super-bowl__storyism.net

Twitter wins the Super Bowl and Oreos feature bright, but Facebook loses footing

The recent XLVII Super Bowl saw a massive increase in the use of social media, with the best advertisers ready and waiting to respond in real time to second-screen (social) interaction during the game. It’s no secret that...
by Evon Koprowski
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godaddy-superbowl-ad__storyism.net

The top 3 Super Bowl ads as voted on by you: from GoDaddy, Tide and Taco Bell

What makes an ad successful? During last Sunday’s Super Bowl XLVII marketing analytics company Networked Insights looked at over 24 million real-time social media conversations to find out which ads were the best accordin...
by Evon Koprowski
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marketing-super-bowl__storyism.net

The marketing super bowl: how an American sport transfers into marketing strategy

Some of you may have noticed that over on the North American side of the pond the Super Bowl was making waves yesterday. And as the teams clashed on the field, so did the marketing strategies of big brands as their television a...
by Evon Koprowski
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richard-branson-desk__storyism.net

Where do you work? See the desks of Arianna Huffington, Richard Branson, and Deepak Chopra

Do you like to spend your working day outside, standing up at your desk, cuddling animals, or collaborating in creative spaces? This is how some of LinkedIn’s top influencers like to shake things up. On Tuesday, Link...
by Evon Koprowski
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downton-abbey-snes__storyism.net

Step into Downton Abbey thanks to Super Nintendo game spoof

Fans of the hugely successful British period drama Downton Abbey have at one point no doubt dreamt of stepping through the imposing front doors and being invited to dine with one of television’s most famous families in th...
by Evon Koprowski
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the-digitals__storyism.net

New awards ‘The Digitals’ set to spark global digital marketing and ecommerce industries

Need some shiny new trophies for your office? The Digitals have arrived. Launched yesterday in London, The Digitals is a new global awards program jointly created by Econsultancy and new media age for the&nb...
by Evon Koprowski
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philippe-dubost-cv__storyism.net

When personal branding goes viral: Philippe Dubost’s CV looks like an Amazon product

Available: one fit, good-looking six foot Parisian smiling bad boy with an entrepreneur mindset who speaks three languages and is willing to relocate for the right working relationship – so says Philippe Dubost’...
by Evon Koprowski
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reserva-ad__storyism.net

Brazilian retailer ‘Reserva’ uses real robbery footage to create sales frenzy advertising

When life hands you lemons, what do you do? Make an ad out if it, says 32 year old Brazilian menswear entrepreneur Rony Meisler, who has dubbed his latest ad campaign ‘Limonada’. After one of his Reserva clothing s...
by Evon Koprowski
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digital-marketing-tube-map__storyism.net

This Digital Marketing Tube Map is a great guide to help with internet marketing tactics

The London Underground celebrates 150 years this January, and Hallam Internet has used its birthday for inspiration to create a great Digital Marketing Tube Map for the content marketing community. The map shows train lines sim...
by Evon Koprowski
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coke-obesity__storyism.net

Will Coca-Cola’s obesity ad help or harm their brand? The ‘Honest Coca-Cola Obesity Commercial’ responds

“If you eat and drink more calories than you burn off, you’ll gain weight” says Coca-Cola in their first anti-obesity ad campaign. Really? The campaign, created by Brighthouse and Citizen2, is a new direction...
by Evon Koprowski
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africa-for-norway__storyism.net

Non-profits who really understand humour when creating viral video campaigns

Humour can be a powerful tool when talking about tricky subjects, especially when trying to get people to listen to a cause and maybe part with their money. These non-profits can teach others a thing or two about creating succe...
by Evon Koprowski
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google-zeitgeist__storyism.net

Just Google it: Google Zeitgeist shows us what the world wanted to search in 2012

When it comes to brands, two of the biggest piqued our curiosity in 2012 – Apple and Red Bull. So says Google, with their annual review of search terms over the last year as posted in their Google Zeitgeist wrap. Over 1.2...
by Evon Koprowski
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coca-cola-journeys__storyism.net

Will Coke’s new brand storytelling platform ‘Coca-Cola Journey’ bring about the return of the corporate website?

The Coca-Cola company has replaced its traditional corporate website with Coca-Cola Journey, an interactive online magazine they say will lead the next generation in corporate storytelling. Co-developed by Perfect Sense Digit...
by Evon Koprowski
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