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in the spotlight

twitter-for-business__storyism.net Social Media

Twitter relaunches Twitter for Business – see what you can do in 140 characters

Twitter has relaunched Twitter for Business on Monday, helping businesses learn how best to incorporate Twitter into their promotional campaigns. “Content brings the world closer through conversation,” says Twitter in their promotional video. “Those conversations lead to customers. Customers lead to business, and leading businesses say it on Twitter.” Twitter processes over 400 million tweets […]

yappem__storyism.net Social Media

New social media network Yappem rewards people for talking about your brand

New social media network Yappem has launched out of beta earlier this week, ready to facilitate an online community to interact and share stories about their daily brand experiences. Yappem goes further than just being an online network though, as it actively rewards users for posting content about brands. It also has a gamification element where […]

fashion-royalty-grey-london__storyism.net Advertising

Agency: Grey London crowns Kate Moss, Victoria Beckham, Tinie Tempah as royalty

The Grey London agency has finished adding the final touches to their campaign for The Sunday Times in the UK, crowning celebrities Kate Moss as Queen Elizabeth II, Victoria Beckham as Queen Victoria, and Tinie Tempah as King Louis XVI. The ‘Fashion Royalty’ campaign is to promote The Sunday Times’ upcoming 2013 Best Dressed List […]

count-von-count__storyism.net Social Media

Sesame Street is the first non-profit to celebrate 1 billion views on YouTube

The Count von Count, Sesame Street’s monster who loves to count, has just released a new video today marking Sesame Street’s massive milestone of over 1 billion views on YouTube by counting them. The video, called ‘Counting the “You”s in YouTube’, celebrates a first on YouTube for a nonprofit or US children’s media outlet to reach […]

untamed-mercedes-benz__storyism.net Branding

Win a trip to Paris: Mercedes-Benz invites your photos via Instagram and #Untamed

The latest global brand storytelling campaign that taps into the creative value of Instagram is German car manufacturer Mercedes-Benz. Users of the photo sharing platform Instagram can choose their three most unusual images to win a chance for them to be included in an international photo installation in Paris in April next month. Entitled #Untamed, […]

twictionary__storyism.net Cheats & Tips

The urban Twictionary: how to tweetup, twurvey, and twantrum on Twitter

Did you know that the act of being addicted to Twitter is referred to as being ‘attwicted’? So says Twittonary.com, an online Twitter dictionary and independent guide to Twitter-related words, acronyms and phrases that readers can vote up or down, according to whether they agree with the description. Marketo used Twittonary’s content to create this infographic, […]


 
 

 
tumblr-a-list__storyism.net

Tumblr directs brands to favourite agencies in new ‘A-List’ Partnership Program

In response to growing interest from brands, Tumblr has launched an A-List Partnership Program in an effort to enable brand storytelling to be the best it can be on the social blogging site. The A-List is a a group of advert...
by Evon Koprowski
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reddit-field-guide-FI__Storyism.net

Need some help understanding Reddit? Here’s your complete marketing field guide

If you don’t use Reddit, you may be missing a huge potential for connecting with people. Reddit brands itself as ‘the front page of the Internet’, and with good cause – 43 million users generate more tha...
by Evon Koprowski
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fenton-ee__storyism.net

‘Jesus Christ, Fenton!’ YouTube hit remastered by EE to mark one year of laughs

Today marks the anniversary of Fenton the Labrador’s rise to fame, and EE are cashing in on the viral hit to promote their new 4G mobile services. EE are currently in the beginning stages of creating their brand story, an...
by Evon Koprowski
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kevin-bacon-ee__storyism.net

EE twists existing concept of ‘Six degrees of Kevin Bacon’ to tell their brand story. By actually using Kevin Bacon.

UK company Everything Everywhere, aka EE have tapped into the collective consciousness of the ‘Six degrees of Kevin Bacon’ phenomena to sell the UK’s first super fast 4G mobile network and fibre broadband serv...
by Evon Koprowski
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holga__storyism.net

These free stock photography apps make your content illustration faster and easier

It’s certainly true that mobile technology has vastly improved the way we work. Using apps saves us time when not in front of a computer, and we can still keep storyboarding ideas on our Smartphone or iPad when in line fo...
by Evon Koprowski
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the-tattoo__storyism.net

Copywriter versus Art Director – the age-old debate of who buys the beers

There’s a very interesting thread over on LinkedIn at the moment, and it goes a little something like this. “If we met in the pub, how would I know the Art Directors from the Copywriters?” Naturally, there are...
by Evon Koprowski
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starguts__storyism.net

Zombie apocalypse logo makeovers: famous brands redesigned to celebrate Halloween

Kentucky Fried Carcass, anyone? It’s finger-lickin’ goo, after all. Artist and designer Ben Fellowes gives us his gift of 10 classic logos re-imagined for the zombie apocalypse in time for Halloween. Neither Shell...
by Evon Koprowski
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japanese-ads__storyism.net

Awesome Japanese TV commercials to supply you with cute and funny all year long

When I lived in Tokyo, one of my favourite things to do for a quick happiness pick-me-up was to watch the ads on tv, instead of the actual scheduled programming. Mind you, I also loved Japanese game shows and televised Sumo mat...
by Evon Koprowski
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copywriting-infographic-FI__storyism.net

Copywriting tips & tricks: how to be your best and write with purpose

Copywriters are interesting beasts, and have a delicate balance of people to manage when crafting their pitch. Perhaps not everyone can draw, but clients can read and write. It’s not unheard of for clients to come up with...
by Evon Koprowski
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lg-elevator__storyism.net

‘So real, it’s scary’- LG’s new elevator prank story is great in theory, but fails to impress

What started out as an excellent brand storytelling concept for LG has been flamed by social media users and exposed as a probable fake. The new ad campaign comes from the Netherlands branch of LG electronics to promote their n...
by Evon Koprowski
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skyfall-product-placement__stoyrism.net

How to be James Bond – is product placement just another way to say ‘personal branding’?

Remember when the eyes of the world were on Bond’s helicopter jump with the Queen at the opening of the London Olympic Games? Undoubtedly one of the best film marketing stunts ever, as 1 billion people around the world wa...
by Evon Koprowski
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martini-bond__storyism.ent

For Your Viewing Pleasure – 50 years of Bond girls, cars, gadgets and villains in infographics

With the latest James Bond film Skyfall opening in a couple of days and it being 50 years of Bond and all, here at Storyism we thought we’d shake things up a little and give you some statistics of a different sort. Do you...
by Evon Koprowski
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apple-fan-eye__storyism.net

Why do people buy Apple products? Tales from beyond the reality distortion field

“Here’s to the crazy ones. The misfits. The rebels. The trouble makers… The ones who see things differently.” So says Apple’s Think Different campaign. Have you bought into it? US market research ...
by Evon Koprowski
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caroline-williams__storyism.net

Is this the best corporate Facebook comment response ever? See how Bodyform handled it

On Tuesday, the Bodyform Maxi Pads team posted a video to YouTube, responding to a comment on their Facebook page that had instantly gone viral. The comment was written by UK resident Richard Neill and received 40,000 hits in 2...
by Evon Koprowski
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