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in the spotlight

twitter-for-business__storyism.net Social Media

Twitter relaunches Twitter for Business – see what you can do in 140 characters

Twitter has relaunched Twitter for Business on Monday, helping businesses learn how best to incorporate Twitter into their promotional campaigns. “Content brings the world closer through conversation,” says Twitter in their promotional video. “Those conversations lead to customers. Customers lead to business, and leading businesses say it on Twitter.” Twitter processes over 400 million tweets […]

yappem__storyism.net Social Media

New social media network Yappem rewards people for talking about your brand

New social media network Yappem has launched out of beta earlier this week, ready to facilitate an online community to interact and share stories about their daily brand experiences. Yappem goes further than just being an online network though, as it actively rewards users for posting content about brands. It also has a gamification element where […]

fashion-royalty-grey-london__storyism.net Advertising

Agency: Grey London crowns Kate Moss, Victoria Beckham, Tinie Tempah as royalty

The Grey London agency has finished adding the final touches to their campaign for The Sunday Times in the UK, crowning celebrities Kate Moss as Queen Elizabeth II, Victoria Beckham as Queen Victoria, and Tinie Tempah as King Louis XVI. The ‘Fashion Royalty’ campaign is to promote The Sunday Times’ upcoming 2013 Best Dressed List […]

count-von-count__storyism.net Social Media

Sesame Street is the first non-profit to celebrate 1 billion views on YouTube

The Count von Count, Sesame Street’s monster who loves to count, has just released a new video today marking Sesame Street’s massive milestone of over 1 billion views on YouTube by counting them. The video, called ‘Counting the “You”s in YouTube’, celebrates a first on YouTube for a nonprofit or US children’s media outlet to reach […]

untamed-mercedes-benz__storyism.net Branding

Win a trip to Paris: Mercedes-Benz invites your photos via Instagram and #Untamed

The latest global brand storytelling campaign that taps into the creative value of Instagram is German car manufacturer Mercedes-Benz. Users of the photo sharing platform Instagram can choose their three most unusual images to win a chance for them to be included in an international photo installation in Paris in April next month. Entitled #Untamed, […]

twictionary__storyism.net Cheats & Tips

The urban Twictionary: how to tweetup, twurvey, and twantrum on Twitter

Did you know that the act of being addicted to Twitter is referred to as being ‘attwicted’? So says Twittonary.com, an online Twitter dictionary and independent guide to Twitter-related words, acronyms and phrases that readers can vote up or down, according to whether they agree with the description. Marketo used Twittonary’s content to create this infographic, […]


 
 

 
storytelling matrix__storyism.net

The storytelling matrix as explained by Story Worldwide – understand and orchestrate your brand narrative

Story Worldwide is a company who really understands brand storytelling. Their take is to tell consumers stories that they actually care about, not what the brand executives think people want to listen to. “Marketing has e...
by Evon Koprowski
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what-works-for-social-sharing__storyism.net

What works for social sharing? See the ideal message length, what time you should share, and if hashtags make a difference

When it comes to social media and sharing content, it’s important to know what to say and when to say it. New data by Compendium shows what they have learned about social media best practices for B2B and B2C businesses af...
by Evon Koprowski
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felix-baumgartner__storyism.net

Red Bull manages to smash more than just world records with Felix Baumgartner’s death-defying space jump

Everybody loves a hero. Red Bull has strengthened an international brand with a story that has captivated the world by sponsoring one of the most extreme feats of human achievement ever attempted with Red Bull Stratos – M...
by Evon Koprowski
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apple-barcelona__storyism.net

Apple is the most powerful brand in the world, according to new Forbes study

The latest Forbes list of the most powerful brands in the world has revealed Apple to be the king of the castle, with Microsoft and Coca-Cola rounding out the top three places. Forbes partnered with consumer perception data pr...
by Evon Koprowski
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girl-pearl__storyism.net

Amazing! You actually managed to break the internet! Thankyou to all our readers

To all readers of Storyism.net, you broke the internet. Thankyou! You may have noticed we have been offline for a while. Why? On Tuesday, our server blew up because of all your traffic. Literally! From New York to London, to Sy...
by Evon Koprowski
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james-bond__storyism.net

Shaken not stirred: Global James Bond Day celebrates 50 years in film and 23rd installment of latest Bond thriller ‘Skyfall’

Last Friday saw fans across the planet celebrating Global James Bond Day, marking 50 years on celluloid with 22 film releases and countless brand affiliations spanning its franchise history that started from Ian Fleming’s...
by Evon Koprowski
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mercedez-benz-ad__storyism.net

New Mercedes-Benz television ads go viral and interactive, controlled by voters and hashtags on Twitter

Over the weekend, marketing strategists at Mercedez-Benz UK launched #YOUDRIVE, a high octane ‘choose your own adventure’ style campaign to show off the new A-Class car. As part of the advertising platform developed...
by Evon Koprowski
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Facebook-Chairs-Campaign__Storyism.net

Facebook uses traditional advertising to celebrate landmark 1 billion users around the world

Facebook is today celebrating 1 billion users by releasing their first ever advertising commercial. They believe that chairs, doorbells, airplanes, dance halls, and basketball games are all things that connect us, just like Fac...
by Evon Koprowski
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LinkedIn-Thought-Leaders__Storyism.net

Now you can follow stories from the top influential thought leaders on LinkedIn, but it won’t be easy to find them again

Two days ago LinkedIn launched its Influencer Program of 150 top professionals, including founder of Virgin Group Richard Branson, and Mashable’s Pete Cashmore. For the first time in LinkedIn’s 9 year history, membe...
by Evon Koprowski
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Facebook-Strategic-PMD__Storyism.net

These Strategic Preferred Maketing Developers will shape the future of your brand story on Facebook

Facebook is adding a top level tier to its core team of brand influencers. Announced at the Dreamforce conference in San Francisco last week, the social media leader stated that they have created the crème de la crème of the...
by Evon Koprowski
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Screen shot 2012-10-02 at 1.42.40 PM

Adobe and Econsultancy find that only 37 percent of brands use social media for brand storytelling

Current research from Adobe and Econsultancy has found that although 64 percent of companies are using social media for brand awareness, only 37 percent use it for content marketing and brand storytelling. Over 650 marketin...
by Evon Koprowski
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Screen shot 2012-10-01 at 2.20.31 PM

Planned service interruption: Why your Tumblr site will be down this weekend

Fans of microblogging platform Tumblr may receive a rude awakening this weekend as Tumblr sites will be down for an undisclosed period of time. All sites will be unavailable from 4am ET on Saturday October 6, and will sporadic...
by Evon Koprowski
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the princess bride

The Princess Bride turns 25 – it’s inconceivable but true

“Fencing, fighting, torture, revenge, giants, monsters, chases, escapes, True Love, miracles….” This week, The Princess Bride celebrates its debut into the hearts of millions, 25 years ago in September 1987. R...
by Evon Koprowski
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Screen shot 2012-09-27 at 1.21.36 PM

O Fortuna misheard lyrics to Carmina Burana creates internet sensation

YouTubian FamishedMammal has created an internet sensation with his misheard lyrics version of Carmina Burana’s first movement, O Fortuna. Written in 1937 by Carl Orff, the awe inspiring piece of music has been used to ad...
by Evon Koprowski
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