TED (Technology, Entertainment, Design), the global non-profit who showcases ‘ideas worth spreading’ through their global conferences has revealed the top ten Ads Worth Spreading 2013 on Tuesday, their third ever challenge in the series.
“The dream behind this initiative is to find ads that communicate ideas with consumers in the same way that TED wants to communicate with its audience,” says TED.
The latest winners include Expedia with their immensely touching ad that features Artie Goldstein who travels across the country to attend his daughter’s wedding to her gay partner, TNT with their immensely exciting ad that films what happens after curious people press a red button in a quiet square in Belgium, and the Cannes-Lion award-winning ‘Three Little Pigs’ from The Guardian showing how a brutal a 24-hour press cycle and social media can change a classic tale.
“TED creates community around ideas, and Ads Worth Spreading is no exception,” said Eliza Esquivel, vice president of global brand strategy at Mondel?z International, in a press release. “Working as a nominating judge has allowed me to witness the advertising community come together to share ideas about great work and what makes it so. TED gives advertising a chance to do this on a completely different level than any other award show.”
Six nomination teams of two were asked to judge ads across six categories called Talk, Social Good, Creative Wonder, Cultural Compass, Brand Bravery, and Education. Each team included a TED speaker, and a rising star from the advertising industry.
Last years winners included a talking bear for Canal+, a brilliant an funny ad that portrays a bear playing the part of a passionate film director with a delightfully clever ending, and Chipotle’s touching, animated sustainable farming ad called ‘Back to the Start’, which was named best TV campaign at Cannes last year (scroll to the bottom of this article for instant gratification).
This year’s winners will be featured in TED talks.
For a great read on last year’s process, findings and winners, read TED’s Ads Wort Spreading report for 2012.
TED 2013 Ads Worth Spreading Winners:
- Channel 4 (UK) – “Meet the Superhumans”
- Coke – “Security Cameras”
- Dell – “Meet Annie: The Girl Who Could Fly”
- Dodge – “The Farmer”
- Expedia – “Find Your Understanding”
- GlaxoSmithKline – “The Crowd”
- Melbourne Metro Rail – “Dumb Ways to Die”
- Rainforest Alliance – “Follow the Frog”
- The Guardian – “Three Little Pigs”
- TNT – “Your Daily Dose of Drama”