tell your story, make your mark

Social Media

September 6, 2012

‘Text From Dog’ Tumblr blog author reveals his identity on Amazon through book deal

go through to for more awesome goodness

The identity behind popular Tumbr blog Text From Dog has been revealed to be that of Joe Butcher, a twenty-something English animator who creates children’s learning software for a small media company in Derby, UK.

The information went public on Amazon’s site after Butcher messaged fans via social media today to let them know of the pre-order of his book, Texts From Dog. The book will officially go on sale on Oct. 25, 2012. It will contain over 100 new texts not posted before, and has been described as “brilliant” by Mark Gatiss (writer & actor for Doctor Who, Sherlock, The League of Gentleman), and “my new favourite thing” by comedy writing legend Graham Linehan (Father Ted, Black Books, The IT Crowd).

“My dog sends me texts. I post them here. Yeah, it’s weird.”

Butcher writes as his alter ego October Jones, who receives text messages from his rather passive-aggressive bulldog. In his mind’s eye, the bulldog likes to think he is ‘Batdog’, but in reality his name is Cooper and he lives in Stourbridge with Butcher. Who is single, with a very large Star Wars Lego collection and no girlfriend. He stresses that the two are unrelated.

Text From Dog launched in April this year, and quickly went viral to reach over 80,000 followers on Tumblr in one month. On Facebook, Text From Dog has been liked by over 210,000 people, and his most recent text has already been shared nearly 14,000 times.

In July, Dog gave an interview to technology editor Stuart O’Connor at The Guardian. “What always frustrates you about technology in general?” asked O’Connor. “It’s not built for paws,” was the reply. “Also, most of it tastes awful. I want more bacon flavour technology. iPads that smell like sausages. Write that down.”

The article is also the only source of personal information about Dog. An excerpt is reprinted here, for all of you too lazy to click the link above:

Dog was born on a farm in Wales. One of five siblings, he was the runt of the litter and the last to be sold. This made him grumpy from an early age. At 13 weeks he was finally whisked away to the big city (Birmingham), where he spent the next eight long, disappointing years of his life. Dog spends his days trying to make sense of the world around him. His hobbies are sleeping, eating, staring aimlessly into space, and occasionally barking at things that have fallen over. He recently learned how to text. This knowledge has brightened his outlook considerably, as it means he can now annoy his odious, neglectful owner 24 hours a day. Dog is also a part-time crimefighter.

Although Butcher says he grew up being afraid of dogs, we’re glad he created October Jones and the rather dysfunctional relationship he has with man’s best friend.


About the Author

Evon Koprowski
Brand storyteller, creative strategist, content marketer and all round bon vivant at Red Fortune Media where I growth hack projects for the arts, culture, tourism, technology and social sectors. I'm freelance - if I can help you, get in touch.

New social media network Yappem rewards people for talking about your brand

New social media network Yappem has launched out of beta earlier this week, ready to facilitate an online community to interact and share stories about their daily brand experiences. Yappem goes further than just being an onli...
by Evon Koprowski

Sesame Street is the first non-profit to celebrate 1 billion views on YouTube

The Count von Count, Sesame Street’s monster who loves to count, has just released a new video today marking Sesame Street’s massive milestone of over 1 billion views on YouTube by counting them. The video, called &...
by Evon Koprowski

The urban Twictionary: how to tweetup, twurvey, and twantrum on Twitter

Did you know that the act of being addicted to Twitter is referred to as being ‘attwicted’? So says, an online Twitter dictionary and independent guide to Twitter-related words, acronyms and phra...
by Evon Koprowski