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Branding

February 4, 2013

The marketing super bowl: how an American sport transfers into marketing strategy

Some of you may have noticed that over on the North American side of the pond the Super Bowl was making waves yesterday. And as the teams clashed on the field, so did the marketing strategies of big brands as their television ads and social media fought for brand storytelling supremacy.

So what can us marketers learn from the Super Bowl? Let this infographic from Insightera show you.

 

 



About the Author

Evon Koprowski
Brand storyteller, creative strategist, content marketer and all round bon vivant at Red Fortune Media where I growth hack projects for the arts, culture, tourism, technology and social sectors. I'm freelance - if I can help you, get in touch.




 
 

 
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