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August 3, 2012

“The name of Anonymous will not be the whore of the world,” say hacktivists

Anonymous

French t-shirt site Early Flicker has closed their website, replacing the home page with a lengthy statement that explains their actions in trademarking the logo of notorious hacktivist group Anonymous. In the statement, manager Apollinaire Auffret says that by registering the logo with the French National Institute of Industrial Property, he hoped to make it “guaranteed to be usable in a free and legal (way) for all!” He went on to explain that “since the tabling NO BAN has been established for their use, and not one cent has been claimed through copyright”.

Outraged members of Anonymous struck back, taking responsibility for hacking the Early Flicker website and leaving it completely bare. Posting a video to YouTube the group states, “Their arrogance and ignorance of what they have done will not go unpunished. Anonymous will take down any business they have going on the Internet and the ninety nine percent will not stop until the registration has been revoked and a public apology has been made. The name of Anonymous will not be the whore of the world.”

Anonymous LogoAuffret trademarked the image of a headless man wearing a suit with a question mark above the neck, and the slogan:

ANONYMOUS. We are Legion. We do not forgive, We do not forget. Expect us.

The image is said to represent leaderless organisation and anonymity, and is commonly used by the group Anonymous.

It is not entirely clear as to why M. Auffret felt it necessary to trademark the Anonymous logo, as it was already licensed under Creative Commons and thus already able to be shared, altered, and commercialised for free.

 



About the Author

Evon Koprowski
Brand storyteller, creative strategist, content marketer and all round bon vivant at Red Fortune Media where I growth hack projects for the arts, culture, tourism, technology and social sectors. I'm freelance - if I can help you, get in touch.




 
 

 
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