When it comes to monitoring a brand’s reputation online, there are many things we can all improve. Only 61% of businesses monitor their online reputation on a regular basis, meaning that many don’t think about it much at all.
And you should. It’s important to know how you’re viewed by your audience – it’s your brand story, after all. Whether it’s the story of your business or the personal story of you and who you are, what you say and what is said about you matters.
First, you need to use online search tools to find out where you stand right now. How is your brand presented? What is the conversation, if any? Is it positive or negative? You need to understand the landscape before you can make improvements.
Next, you need to rethink who you want to be talking to, or who is already talking about you. Who has a stake in your online reputation? Only then can you start to identify your goals, which could be to listen to campaign feedback, build your social network, or monitor industry influencers.
Make sure you know who will be observing these conversations, too. After all, if you’re one of the 39% of brands who aren’t monitoring your online reputation regularly, you need to give ownership to someone. Who will it be? Your boss? You? The intern?
Only then can you start to shape the reputation of your brand online. By listening, understanding, clarifying, and responding.
It’s an infinite loop of two-way conversation. And it gives greater confidence in your brand.
There’s plenty more information in the infographic below – take a look.
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