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October 3, 2012

These Strategic Preferred Maketing Developers will shape the future of your brand story on Facebook

Facebook is adding a top level tier to its core team of brand influencers.

Announced at the Dreamforce conference in San Francisco last week, the social media leader stated that they have created the crème de la crème of the Preferred Marketing Developers program with an elite group know as Strategic Preferred Marketing Developers.

Originally a merger of partner programs, the Preferred Marketing Developers program officially began in April earlier this year. It was a merger between preferred developer consultants and marketing application programming interface developer programs with 232 member companies spanning 35 countries.

The Strategic PMD title is the highest distinction of excellence we have ever offered to our marketing developers.

The Strategic Preferred Marketing Developers, of which there are only 12, are said to be the best possible partners for Facebook marketing programs. “Agencies and brands looking to take their Facebook marketing to the next level can select a strategic PMD knowing that they are in the hands of experienced partners that will receive priority product and business support, in-depth training, and access to alpha and beta product trials,” says David Cohen writing on AllFacebook.

“The designation is reserved for a small group of PMDs that are driving outstanding results in the Facebook marketing developer ecosystem, and it is earned through a rigorous selection process that considers each company’s impact and commitment. Strategic PMDs will receive our highest level of support, and will be re-evaluated every six months,” he says.

The 12 Strategic Preferred Marketing Developers are Adobe, AdParlor, Alchemy Social, Brand Networks, Glow, Graph Effect, Kenshoo, Nanigans,, SocialCode, Spruce Media, and 77 Agency.

Damian Routley, co-founder and CEO of Glow said, “Being named Strategic Preferred Marketing Developer is validation and recognition of our great achievement in a short period. It is the highest accolade for any PMD. This will allow us to continue to develop cutting-edge tools that give our customers the edge they need in such a competitive marketplace.”

Facebook says that companies will be re-evaluated every six months, with the opportunity for new companies to enter the hallowed rank of Strategic Preferred Marketing Developer at that time.


About the Author

Evon Koprowski
Brand storyteller, creative strategist, content marketer and all round bon vivant at Red Fortune Media where I growth hack projects for the arts, culture, tourism, technology and social sectors. I'm freelance - if I can help you, get in touch.

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