The map shows train lines similar to the London Tube map as individual campaigns or campaign platforms, and stations as areas of consideration for campaign success. Search engine optimisation, social media, and content optimisation are amongst some of the digital marketing tactics featured.
Hallam Internet’s managing director Susan Hallam says, “We hope our Digital Marketing Tube Map will be a useful guide for those new to the Internet marketing world and be a handy reminder of the complexities of a successful Internet marketing campaign for the rest of us.”
The map also helps people strategise audience reach and segmentation, shows tools required for successful digital campaign development, plus key performance indicators (KPIs) for the measurement of success.
The map was created by Susan Hallam and Ben Wood of Hallam Internet.
The iconic London Underground map (below) was created in 1931 by Harry Beck, an engineer who came up with the radical idea of presenting the rail network as a diagram rather than a geographical map. He was paid just five guineas for the design, which is still in use today and has never been bettered.