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Cheats & Tips

September 4, 2012

Visual storytelling rules: videos are shared 12x more than links & text posts combined

After the recent reports on the meteoric rise of Instagram and Pinterest, it’s clear that we human creatures do like our colour and movement. Yes, some of us are old school and actually read paper books… But when it comes to storytelling and social media, the results are in – videos are shared 12 times more than links and text posts combined.

Brands, make sure to review your digital media strategy, channels, and content offerings – otherwise you may be missing out on the low-hanging fruit of increased awareness.

Enjoy a look at the research in this great infographic by the good folks at M Booth. They partnered with Simply Measured, and looked at the engagement and sharing habits of the top 10 brands on Facebook.

Here’s what they found:


About the Author

Evon Koprowski
Brand storyteller, creative strategist, content marketer and all round bon vivant at Red Fortune Media where I growth hack projects for the arts, culture, tourism, technology and social sectors. I'm freelance - if I can help you, get in touch.

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