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Cheats & Tips

October 16, 2012

What works for social sharing? See the ideal message length, what time you should share, and if hashtags make a difference

When it comes to social media and sharing content, it’s important to know what to say and when to say it.

New data by Compendium shows what they have learned about social media best practices for B2B and B2C businesses after examining the social sharing statistics of over 200 companies. Naturally, who you are and the audience you are reaching plays a big part.

According to the study, Sunday is the best day of the week to share content on LinkedIn for B2B companies, resulting in more clicks than any other day of the week. For B2C content, Monday works best. And users of Twitter will find that Wednesday is the best day for both B2B and B2C companies for user engagement, with B2C also benefitting from a Monday spike.

Content on Twitter is generally read around the top and bottom of the hour for B2B and B2C

Timing is also important: use Twitter between 10am – 11am if your content is B2B, and later from 12 noon to 2pm if your company is B2C. Facebook accounts will benefit from postings in roughly the same timeframe: 11am for B2B, and 3-5pm for B2C content. LinkedIn users engage a little earlier: try between 9am – 11am for B2B, and at lunch time for B2C messages.

B2B companies can get up to a staggering 193% more clicks on Twitter if they include a hashtag, but the reverse holds true if you’re a B2C company – you’ll be reducing the effectiveness of your click-through rate by 82% if you include one. This is also mirrored on LinkedIn, but not to such a large extent.

And think twice if you want to phrase your post as a question: B2C clicks on LinkedIn generate up to 45% fewer clicks.

For the complete findings, take a look at the infographic below to see how you can tweak your social media strategy for the better.

What Works for Social Sharing - Infographic

Compendium – The Content Marketing Platform

About the Author

Evon Koprowski
Brand storyteller, creative strategist, content marketer and all round bon vivant at Red Fortune Media where I growth hack projects for the arts, culture, tourism, technology and social sectors. I'm freelance - if I can help you, get in touch.

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