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March 7, 2013

Agency: Grey London crowns Kate Moss, Victoria Beckham, Tinie Tempah as royalty

The Grey London agency has finished adding the final touches to their campaign for The Sunday Times in the UK, crowning celebrities Kate Moss as Queen Elizabeth II, Victoria Beckham as Queen Victoria, and Tinie Tempah as King Louis XVI.

The ‘Fashion Royalty’ campaign is to promote The Sunday Times’ upcoming 2013 Best Dressed List for its Style Magazine supplement. Out over the next two Sundays on 10 and 17 March, it will be executed over print, digital and outdoor media. The Best Dressed List features the paper’s picks of the 50 best dressed people over the past year.

The work was created by Lex Firth, Dave Monk, and Jamie Starbuck, with the photo-comped image of Kate Moss based on the iconic portrait of Queen Elizabeth II with her eyes closed, created by Chris Levine.

Whilst you eagerly anticipate the full list, here are the aristocrat fashionistas from the campaign:



About the Author

Evon Koprowski
Brand storyteller, creative strategist, content marketer and all round bon vivant at Red Fortune Media where I growth hack projects for the arts, culture, tourism, technology and social sectors. I'm freelance - if I can help you, get in touch.

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