When it comes to brands, two of the biggest piqued our curiosity in 2012 – Apple and Red Bull. So says Google, with their annual review of search terms over the last year as posted in their Google Zeitgeist wrap. Over 1.2...
The Coca-Cola company has replaced its traditional corporate website with Coca-Cola Journey, an interactive online magazine they say will lead the next generation in corporate storytelling. Co-developed by Perfect Sense Digit...
It’s certainly true that mobile technology has vastly improved the way we work. Using apps saves us time when not in front of a computer, and we can still keep storyboarding ideas on our Smartphone or iPad when in line fo...
Storyism is an ideal. A philosophy. An ism that encapsulates the strength of a well told story, and a practice that helps us be greater at it. Storyism.net is an online magazine about branding, creativity, and the power of storytelling. Whether for our own art or client campaigns. It explores the resonance of what we create. Tries to capture the intangible. Showcases current work of contemporaries around the world. Dissects strategies of those who have gone before. And offers help for our own improvement. Storyism.net exists to invigorate and connect all of us through that enigmatic spark. When we write music, paint, read, listen, watch, we subconsciously distill ideas that transform dull campaigns into ones most effective. Inspiration comes from everywhere. ‘Wise is he who enjoys the show offered by the world…’ Be wise. Apply the words of Fernando Pessoa.
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* definition – a practice whereby those telling great stories make the mundane beautiful, the dormant buzzing, and the conversation come alive.
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