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Social Media

February 19, 2013

Did Monday’s Burger King Twitter hack actually work as a positive for the brand?

On Monday Burger King’s official Twitter account in the US was hacked. Cyber pranksters changed the company’s logo to that of McDonalds, with a description claiming that Burger King got sold to McDonalds because their Whopper burger flopped.

The hackers, who made reference to hacking group DFNCTSC (Defonic Team Screen Name Club), used hashtags #soldtomcdonalds and #failurewhopper across Twitter, and suggested that BurgerKing employees took drugs.

And yet, it wasn’t all bad news for Burger King. In the first 30 minutes after the hack, their Twitter account gained 5,000 new followers. The account was eventually suspended by Twitter administrators after an hour of hacking freedom, with publicity from the stunt growing Burger King’s fan base by nearly 30,000 followers overall.

McDonald’s tweeted a response to the incident, saying that “We empathise with our @BurgerKing counterparts. Rest assured, we had nothing to do with the hacking.”

Burger King’s latest tweet reads, “Interesting day here at BURGER KING®, but we’re back! Welcome to our new followers. Hope you all stick around!”

Here are some of the funniest reactions to the hacking on Twitter:



About the Author

Evon Koprowski
Brand storyteller, creative strategist, content marketer and all round bon vivant at Red Fortune Media where I growth hack projects for the arts, culture, tourism, technology and social sectors. I'm freelance - if I can help you, get in touch.

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