tell your story, make your mark


January 21, 2013

Just Google it: Google Zeitgeist shows us what the world wanted to search in 2012

When it comes to brands, two of the biggest piqued our curiosity in 2012 – Apple and Red Bull.

So says Google, with their annual review of search terms over the last year as posted in their Google Zeitgeist wrap.

Over 1.2 trillion searches were made using Google’s search engine across 146 languages states the official Google Zeitgeist page, but be aware – the results of the trending searches are correlated only from in English, and as such the Zeitgeist data has a very US-centric view.

Zeitgeist means the spirit of the times,” says Google, “and this spirit can be seen through the aggregation of billions of search queries Google receives every day. The annual Zeitgeist report reveals what captured the world’s attention in the past year—our passions, interests and defining moments as seen through search.”

Apple’s ipad 3 and iphone 5 both featured heavily in search results, as did Red Bull’s sponsorship of Felix Baumgartner’s record breaking space jump.

Other consumer electronics brands that did particularly well included Samsung, PlayStation and Nokia.

If you’d like to compare what we found most important to search for in previous years, take a look at the Google Zeitgeist from 2011 and 2010:





About the Author

Evon Koprowski
Brand storyteller, creative strategist, content marketer and all round bon vivant at Red Fortune Media where I growth hack projects for the arts, culture, tourism, technology and social sectors. I'm freelance - if I can help you, get in touch.

Twitter launches advertising API with Adobe, HootSuite,, SHIFT and TBG Digital as partners

Leader of real time social media information Twitter has finally opened up its advertising API (Ad Application Program Interface), allowing 5 specific launch partners to optimise social media advertising campaigns for clients s...
by Evon Koprowski

Google’s ultimate product placement – Owen Wilson & Vince Vaughan star in ‘The Internship’

The official film trailer for The Internship launched on Wednesday, and although it features two mighty leads in Owen Wilson and Vince Vaughan, the biggest star of all is really MountainView California-based Internet search gia...
by Evon Koprowski

Google enhances AdWords to target location, time, and multi-device campaigns

Yesterday Google launched Enhanced Campaigns for Google Adwords, letting advertisers now reach target markets by running ads specific to a consumer’s location, time of day, and type of device being used. Advertisers can s...
by Evon Koprowski


  • Get Livefyre
  • FAQ