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October 9, 2012

Shaken not stirred: Global James Bond Day celebrates 50 years in film and 23rd installment of latest Bond thriller ‘Skyfall’

Last Friday saw fans across the planet celebrating Global James Bond Day, marking 50 years on celluloid with 22 film releases and countless brand affiliations spanning its franchise history that started from Ian Fleming’s successful book series featuring Bond in twelve novels and two short story collections.

The date marks the premiere of the first James Bond film Dr. No in London on October 5 1962, and celebrates as the longest running film franchise in the world.

You always were a cunning linguist, James…

The James Bond brand is also currently gearing up for its 23rd film release Skyfall, Daniel Craig’s third reprisal of the leading man role as British secret agent 007 which made him a household name. The film will hit cinema screens in two weeks, and is sure to be full of the luxury lifestyle, fast cars, sophisticated women, villainous world-dominating plotters, and sexual innuendo that Bond is famous for.

“We are absolutely thrilled to be celebrating James Bond’s golden anniversary on film with this special day of events for Bond fans around the world,” said Michael G. Wilson and Barbara Broccoli, producers of Skyfall.

As part of the celebrations, fans were asked to vote for their favourite James Bond film of all time – the standout winner was Casino Royale, Craig’s 2006 debut box office hit as Bond.

Other worldwide events celebrating Bond’s golden anniversary included a global online and live charity auction by Christie’s in London, a film retrospective at the Museum of Modern Art (MoMA) in New York, and Music of Bond in Los Angeles, hosted by the Academy of Motion Picture Arts and Sciences.  Also coming soon is a new documentary, ‘Everything or Nothing: The Untold Story of 007.’

Fans who couldn’t make it to these events can now own all the 22 official James Bond films on a special anniversary BluRay release. And music fans will be able to appreciate all theme songs on a special double CD release from all five decades of Bond films, or purchase a book of all 22 film posters to add to their memorabilia.

To take you out with the credits to this story, enjoy Adele’s take on Bond with her just released opening number to Skyfall, below.

For more on Global James Bond Day, go to the official James Bond website or


About the Author

Evon Koprowski
Brand storyteller, creative strategist, content marketer and all round bon vivant at Red Fortune Media where I growth hack projects for the arts, culture, tourism, technology and social sectors. I'm freelance - if I can help you, get in touch.


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