tell your story, make your mark

Cheats & Tips

February 12, 2013

The ultimate guide to monitoring online reputation for your brand or personal brand

When it comes to monitoring a brand’s reputation online, there are many things we can all improve. Only 61% of businesses monitor their online reputation on a regular basis, meaning that many don’t think about it much at all.

And you should. It’s important to know how you’re viewed by your audience – it’s your brand story, after all. Whether it’s the story of your business or the personal story of you and who you are, what you say and what is said about you matters.

With that in mind, Trackur and Avalaunch Media have done their research and have made it easier to monitor your online reputation.

First, you need to use online search tools to find out where you stand right now. How is your brand presented? What is the conversation, if any? Is it positive or negative? You need to understand the landscape before you can make improvements.

Next, you need to rethink who you want to be talking to, or who is already talking about you. Who has a stake in your online reputation? Only then can you start to identify your goals, which could be to listen to campaign feedback, build your social network, or monitor industry influencers.

Make sure you know who will be observing these conversations, too. After all, if you’re one of the 39% of brands who aren’t monitoring your online reputation regularly, you need to give ownership to someone. Who will it be? Your boss? You? The intern?

Only then can you start to shape the reputation of your brand online. By listening, understanding, clarifying, and responding.

It’s an infinite loop of two-way conversation. And it gives greater confidence in your brand.

There’s plenty more information in the infographic below – take a look.



About the Author

Evon Koprowski
Brand storyteller, creative strategist, content marketer and all round bon vivant at Red Fortune Media where I growth hack projects for the arts, culture, tourism, technology and social sectors. I'm freelance - if I can help you, get in touch.

New social media network Yappem rewards people for talking about your brand

New social media network Yappem has launched out of beta earlier this week, ready to facilitate an online community to interact and share stories about their daily brand experiences. Yappem goes further than just being an onli...
by Evon Koprowski

Sesame Street is the first non-profit to celebrate 1 billion views on YouTube

The Count von Count, Sesame Street’s monster who loves to count, has just released a new video today marking Sesame Street’s massive milestone of over 1 billion views on YouTube by counting them. The video, called &...
by Evon Koprowski

The urban Twictionary: how to tweetup, twurvey, and twantrum on Twitter

Did you know that the act of being addicted to Twitter is referred to as being ‘attwicted’? So says, an online Twitter dictionary and independent guide to Twitter-related words, acronyms and phra...
by Evon Koprowski